advertising solely with persuasion, rather advertising must be seen as a representational system, with pedagogical as well as … of visual representation. Urges moving beyond an advertising = persuasion model to encompass representation and culture …

(TOR). TOR can help researchers and marketing managers by explaining how consumers may interpret visuals in advertising …. TOR explains why some visuals thought to be unconnected with the product become relevant in advertising. This study makes … is used to provide greater explanatory power of consumers' interpretation and response to advertising visuals than what …

The retail sector spends millions of dollars each year advertising to consumers. This is a considerable investment for …

with a relatively simple, yet credible tool to forecast the impacts of policies which affect long-term energy demand in the … following simple concept, that trends in aggregate energy demand are dependent upon the factors: (1) trends in total production …, macroeconomic forecasts of individual subsector growth rates and energy prices can then be combined with endogenous forecasts of …

This report summarizes our study of the price elasticity of demand for home appliances, including refrigerators … household income. Based on our analysis, we conclude that the demand for home appliances is price inelastic. …

portfolio standards (RPS), renewable energy prices, consumers' interest in purchasing green power, and utilities' interest in … promoting existing programs and in offering new green options. This report presents estimates of voluntary market demand for …-policy impacts. The resulting forecast projects the total voluntary demand for renewable energy in 2015 to range from 63 million MWh …

that are used to forecast monthly demand and prices of various energy products up to eight quarters in the future. The …The Short-Term Integrated Forecasting System (STIFS) Demand Model consists of a set of energy demand and price models … STIFS demand model is based on monthly data (unless otherwise noted), but the forecast is published on a quarterly basis …

The Energy Information Administration (EIA) presents future scenarios of quarterly short-term energy supply, demand …, and prices for publication in February, May, August, and November in the Short-Term Energy Outlook (Outlook). An annual … information available (for example, some electricity demand estimates are based on recent weather data). 11 figs., 13 tabs. …