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Innovation Transformation Guidebook, ITG, is a collection of flash cards designed to help small businesses innovate by strategically improving their current offerings. ITG methodologies are inspired from research in an array of fields including design, entrepreneurship, education, psychology,...
Persistent link: https://www.econbiz.de/10009430912
Brands, and the process of branding, are of considerable importance in both marketing academia and practice. Although most research has focussed on the positive attitudes and behaviours that consumers have toward brands, there is a growing interest in anti-consumption. This thesis contributes to...
Persistent link: https://www.econbiz.de/10009430971
This paper relates to government initiatives which aim at advancing their country’s economic development and investor attractiveness. It identifies large scale projects that involve collaboration between government and business (termed: large scale collaborative venture – LSCV) as one aspect...
Persistent link: https://www.econbiz.de/10009437710
All organisations, irrespective of size and type, need effective information security management (ISM) practices to protect vital organisational in- formation assets. However, little is known about the information security management practices of nonprofit organisations. Australian nonprofit...
Persistent link: https://www.econbiz.de/10009437932
Die vorliegende Arbeit untersucht den Einfluss von Kreativität auf Geschäftsprozesse und deren Management. Dazu wurden drei Fallstudien mit Unternehmen aus der Film- und Visual-Effects-Produktion durchgeführt und anhand einer adaptierten Version der Grounded-Theory-Methode ausgewertet. Die...
Persistent link: https://www.econbiz.de/10009454716
Full-text of this article is not available in this e-prints service. This article was originally published in Marketing Intelligence & Planning, published by and copyright Emerald.
Persistent link: https://www.econbiz.de/10009455036
This paper describes research into problems commonly experienced when implementing an off-the-shelf information system into the complex work-practices of an organisation. Encountering such an occurrence, the authors employed a grounded theory approach to study the case though the collection,...
Persistent link: https://www.econbiz.de/10009457395
This paper refers to the concept of Minimising Attainment Deficit (MAD). This is a leadership process whereby leaders help workers fulfil their expectations of achieving their potential in their work. A qualitative approach to the collection and analysis of data was adopted through the use of...
Persistent link: https://www.econbiz.de/10009457563
The timeshare industry, also known as vacation ownership, is the fastest growing segment of the hospitality industry with sales totaling $9.7 billion in 2008 (ARDA, 2010). The typical timeshare sales process is a 90-120 minute sales presentation conducted by a timeshare sales representative to...
Persistent link: https://www.econbiz.de/10009458741
A thesis submitted in partial fulfilment of the requirements of the University of Wolverhampton for the degree of Doctor of Philosophy
Persistent link: https://www.econbiz.de/10009458979