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Toy stories : the strategic use of narratives in the branding of traditional toys

Plagens, Brett; Rugimbana, Robert; Silver, Jonathan D. - 2008

narratives that featured in children’s television programs and movies. This study argues that a toy story’s character personality …

Persistent link: https://www.econbiz.de/10009438053

Historicism in narrative reviews of strategic management research

Novicevic, Milorad M.; Harvey, Michael G.; Buckley, M. … - 2008

Purpose – The purpose of this paper is to provide a comprehensive analysis of methodological issues that accompany the articles reviewing past research in strategic management. Design/methodology/approach – The topic of the philosophical underpinnings and implications of historicism in...

Persistent link: https://www.econbiz.de/10009441645

Internet retailing: Back to the Future

Francis, Julie E; White, Lesley - 2004

This is an exciting era where academics are well positioned to cut through the hype and get down to the business of establishing Internet retailing as a distinct, credible and productive domain. Arguably, a critical step in advancing involves pausing to reflect on the emergence of other domains...

Persistent link: https://www.econbiz.de/10009457656

A futures study of internationalization of the Carlson School of Management: diverse perspectives of key stakeholders.

D’Angelo, Anne Marie - 2010

future (Ellingboe, 1998). Today businesspeople operate in an open, global environment wherein interactions manifest … internationalization strategies and how business school leaders should engage them in ways that are more effective and future … present day realities of globalization (global actualization) while creating desirable future scenarios and engagement for the …

Persistent link: https://www.econbiz.de/10009462868

Probabilistic Performance Forecasting for Unconventional Reservoirs With Stretched-Exponential Model

Valko, Peter P. (contributor) - 2011

workflow has two different applications: forecasting probabilistic future performance of wells that have production history …

Persistent link: https://www.econbiz.de/10009465136

SCENAR2020: Future of European Agriculture under Different Policy Options, the economic modelling framework

Banse, Martin; Helming, John F.M.; van Meijl, Hans; … - 2008

This paper identifies major future trends and driving factors and perspectives and challenges resultingfrom them for …

Persistent link: https://www.econbiz.de/10009443220

Future of European agriculture after the Health Check

Banse, Martin; Helming, John F.M.; Nowicki, Peter; van … - 2008

This paper identifies major future trends and driving factors and perspectives and challenges resulting from them for …

Persistent link: https://www.econbiz.de/10009443689

Review of Brand Loyalty Literature: 2001 – 2015

Cengiz, Hakan; Akdemir-Cengiz, Hülya - 2016

This paper examines the academic literature on brand loyalty and presents a comprehensive bibliography on the subject via classification schemes molded in the examination. With this purpose, this study scanned seven different online databases and accessed about 400 studies published between 2001...

Persistent link: https://www.econbiz.de/10011525105

Machine Learning methods in climate finance: a systematic review

Alonso, Andrés; Carbó, José Manuel; Marqués, José …

Evitar la materialización del cambio climático es uno de los principales retos de nuestro tiempo. En esta tarea, el sector financiero desempeña un papel fundamental, motivando a economistas académicos a desarrollar un nuevo campo de investigación, las finanzas climáticas. A la vez, el uso...

Persistent link: https://www.econbiz.de/10013547107

THE INTERNATIONALIZATION OF SERVICES IN THE DIGITAL ECONOMY TO MITIGATE THE IMPACT OF PANDEMIC SCENARIOS

Macedo Cortes, Jonathan - 2022

diagram. The research concludes that due to the future of digital economies in the world and as a strategy to counteract the …

Persistent link: https://www.econbiz.de/10015335704