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~source:"econis"
~subject:"Relationship marketing"
~type_genre:"Fallstudie"
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Relationship marketing
Schweden
342
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Öberg, Christina
2
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1
Arnone, Laurent
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Backhaus, Klaus
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Baumgartner, Ekkehart
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Bengtson, Anna
1
Bertini, Marco
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Carù, Antonella
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Egels-Zandén, Niklas
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Tavassoli, Nader T.
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Advances in marketing, customer relationship management, and e-services book series (AMCRMES)
1
Applied Marketing Science /Angewandte Marketingforschung
1
Business and finance : performance and management
1
Cases on ...
1
Contributions to management science
1
Customer relations
1
E-business and telecommunications : 4th international conference ; revised selected papers
1
Emerging business theories for educators and practitioners
1
European journal of marketing : EJM
1
Gabler Research / Applied Marketing Science /Angewandte Marketingforschung
1
Harvard business review : HBR
1
International journal of innovation management
1
International journal of services and operations management
1
Journal of customer behaviour
1
Journal of direct, data and digital marketing practice : the international journal of the Institute of Direct Marketing
1
Journal of international marketing and marketing research
1
Measuring business excellence : the journal of organizational performance management
1
Mergers and acquisitions : the critical role of stakeholders
1
New forms of collaborative innovation and production on the internet : an interdisciplinary perspective
1
New policy challenges for European multinationals
1
Redline / Wirtschaft
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ECONIS (ZBW)
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1
Why do customers dissolve their business relationships with the acquired party following an acquisition?
Öberg, Christina
- In:
Mergers and acquisitions : the critical role of stakeholders
,
(pp. 185-202)
.
2013
Persistent link: https://www.econbiz.de/10009683902
Saved in:
2
Misery as corporate mission : user imagery at the nightclub the spy bar
Egels-Zandén, Niklas
;
Ågerup, Ulf
- In:
Business and finance : performance and management
,
(pp. 219-231)
.
2011
Persistent link: https://www.econbiz.de/10009304097
Saved in:
3
Involvement as market creation : a new way to consider customer relations
Gaddefors, Johan
;
Anderson, Alistair R.
- In:
Customer relations
,
(pp. 143-150)
.
2011
Persistent link: https://www.econbiz.de/10008988067
Saved in:
4
Managing relationship development and crises in emerging markets : a Swedish firm's relationship behaviour in Argentina
Bengtson, Anna
;
Hadjikhani, Amjad
;
Ljung, Anna
- In:
New policy challenges for European multinationals
,
(pp. 421-442)
.
2012
Persistent link: https://www.econbiz.de/10009733676
Saved in:
5
When you have to choose between core and new customers : an extreme sports company considers a VIP tier
Bertini, Marco
;
Tavassoli, Nader T.
- In:
Harvard business review : HBR
95
(
2017
)
5
,
pp. 143-147
Persistent link: https://www.econbiz.de/10011730477
Saved in:
6
Retail Business in Deutschland : Perspektiven, Strategien, Erfolgsmuster ; mit Berichten und Fallstudien von Aldi, Conley's, DocMorris, Lush, Metro und Zara
Riekhof, Hans-Christian
(
ed.
)
-
2004
-
1. Aufl.
Persistent link: https://www.econbiz.de/10001851238
Saved in:
7
Handbuch Industriegütermarketing : Strategien - Instrumente - Anwendungen
Backhaus, Klaus
(
ed.
)
-
2004
-
1. Aufl.
Persistent link: https://www.econbiz.de/10002154828
Saved in:
8
A hybrid data mining approach for credit card usage behavior analysis
Tsai, Chieh-Yuan
- In:
E-business and telecommunications : 4th international …
,
(pp. 85-97)
.
2008
Persistent link: https://www.econbiz.de/10003802876
Saved in:
9
The use of integrated method of the Fishbein's attitude model and customer-oriented requirements to improve e-customer behavior and attitue (case study : automobile vending system...
Sanayei, Ali
;
Shafeai, Reza
- In:
Journal of international marketing and marketing research
34
(
2009
)
3
,
pp. 115-128
Persistent link: https://www.econbiz.de/10003887282
Saved in:
10
Brand communities als neue Markenwelten : wie Unternehmen Markennetzwerke initiieren, fördern und nutzen
Baumgartner, Ekkehart
-
2007
-
1. Aufl.
Persistent link: https://www.econbiz.de/10003400540
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