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Deception in marketing research : ethical, methodological, and disciplinary implications
Kimmel, Allan J.; Smith, N. Craig - 2009
Persistent link: https://www.econbiz.de/10003794831
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Why business is bad for consumer research : the three bears revisited
Holbrook, Morris B. - 2009
Persistent link: https://www.econbiz.de/10003832351
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The critical imagination : emanciparoy interests in consumer research
Murray, Jeff B.; Ozanne, Julie L. - 2009
Persistent link: https://www.econbiz.de/10003832474
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Feminist thought : implications for consumer research
Bristor, Julia M.; Fischer, Eileen - 2009
Persistent link: https://www.econbiz.de/10003832548
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Buyers' subjective perceptions of price
Monroe, Kent B. - 2009
Persistent link: https://www.econbiz.de/10003836529
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The price-perceived quality relationship : a meta-analytic review and assessment of its determinants
Völckner, Franziska; Hofmann, Julian - 2009
Persistent link: https://www.econbiz.de/10003836576
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Consumer studies
Tadajewski, Mark (ed.); O'Shaughnessy, John (ed.);  … - 2014
Persistent link: https://www.econbiz.de/10010242113
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Research methodology : conjoint analysis, multidimensional scaling, and related techniques
Malhotra, Naresh K. - 2011
Persistent link: https://www.econbiz.de/10009299967
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Remembering motivation research : toward an alternative genealogy of interpretive consumer research
Tadajewski, Mark - 2008
Persistent link: https://www.econbiz.de/10003644110
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International services marketing : review of research, 1980 - 1998
Knight, Gary A. - 2008
Persistent link: https://www.econbiz.de/10003655892