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Kotler, Philip
160
Meffert, Heribert
159
Bruhn, Manfred
117
Pepels, Werner
81
Homburg, Christian
51
Wiedmann, Klaus-Peter
51
Franses, Philip Hans
42
Sheth, Jagdish N.
42
Belz, Christian
41
Bauer, Hans H.
40
Kirchgeorg, Manfred
39
Backhaus, Klaus
37
Fritz, Wolfgang
37
Dichtl, Erwin
35
Herrmann, Andreas
35
Raffée, Hans
35
Armstrong, Gary
33
Kreutzer, Ralf T.
33
Tomczak, Torsten
33
Koppelmann, Udo
31
Reinecke, Sven
31
Huber, Frank
30
Kleinaltenkamp, Michael
30
Zerres, Michael P.
29
Diller, Hermann
27
Kuß, Alfred
27
Leeflang, Peter
27
Kerin, Roger A.
26
Koschnick, Wolfgang J.
26
Simon, Hermann
26
Unger, Fritz
25
Ahlert, Dieter
24
Grönroos, Christian
24
Tietz, Bruno
24
Keller, Kevin Lane
23
Meyer, Paul W.
23
Albers, Sönke
22
Piercy, Nigel
22
Burmann, Christoph
20
Böcker, Franz
20
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Springer Fachmedien Wiesbaden
134
American Marketing Association
84
National Bureau of Economic Research
49
Edward Elgar Publishing
21
IGI Global
21
OECD
19
Books on Demand GmbH <Norderstedt>
17
Fördergesellschaft Marketing an der Universität Augsburg
17
Haufe-Lexware GmbH & Co. KG
17
W. Kohlhammer GmbH
15
American Management Association
14
USA / Bureau of the Census
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Verlag Dr. Kovač
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De Gruyter Oldenbourg
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Deutschland <Bundesrepublik> / Statistisches Bundesamt
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Springer International Publishing
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Uni-Taschenbücher GmbH
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Duncker & Humblot
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Fachhochschule Reutlingen / European School of Business
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GATE Germany, Konsortium Internationales Hochschulmarketing
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Springer-Verlag GmbH
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Verlag Franz Vahlen
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Academy of Marketing Science
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Deutschland / Statistisches Bundesamt
10
Springer Gabler <Firma>
10
National Industrial Conference Board
9
NetLibrary, Inc
9
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Chartered Institute of Marketing
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Conference Board in Canada
8
European Society for Opinion and Marketing Research
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Harvard Graduate School of Business Administration
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UVK Verlagsgesellschaft mbH
8
Food and Agriculture Organization of the United Nations
7
Gesellschaft für Konsum-, Markt- und Absatzforschung
7
Peter Lang GmbH
7
Rationalisierungs-Kuratorium der Deutschen Wirtschaft
7
Technische Universität Braunschweig
7
Wissenschaftliche Gesellschaft für Marketing und Unternehmensführung
7
Axel-Springer-Verlag / Marketing Anzeigen
6
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SpringerLink / Bücher
419
Journal of business research : JBR
188
Journal of marketing
180
International journal of product development : IJPD
155
International journal of production research
153
Europäische Hochschulschriften / 5
132
Springer eBook Collection
124
Industrial marketing management : the international journal for industrial and high-tech firms
119
European journal of marketing : EJM
114
Management science : journal of the Institute for Operations Research and the Management Sciences
99
Springer eBook Collection / Business and Economics
91
Business horizons
90
International journal of production economics
82
Journal of marketing management : MM
80
Gabler Edition Wissenschaft
77
Lehrbuch
75
Journal of marketing education : JME
68
Journal of marketing research : JMR
68
Journal of the Academy of Marketing Science
68
The journal of product innovation management : an international publication of the Product Development & Management Association
67
Jahrbuch der Absatz- und Verbrauchsforschung
66
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
63
Working paper / National Bureau of Economic Research, Inc.
62
Developments in Marketing Science: Proceedings of the Academy of Marketing Science
59
Journal of macromarketing : examining the interactions among markets, marketing, and society
58
Marketing theory
56
Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung : ZfbF
55
European journal of operational research : EJOR
51
IEEE transactions on engineering management : EM
50
Marketing : ZFP ; journal of research and management
49
NBER working paper series
49
Journal of business economics : JBE
48
Research
46
Arbeitspapier / Wissenschaftliche Gesellschaft für Marketing und Unternehmensführung
45
Journal of business-to-business marketing
45
Marketing intelligence & planning
44
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
44
California management review
43
NBER Working Paper
42
The journal of industrial economics
42
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ECONIS (ZBW)
USB Cologne (EcoSocSci)
4,641
EconStor
48
RePEc
6
OLC EcoSci
2
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1
Basic marketing: a managerial approach
McCarthy, Edmund Jerome
;
MacCarthy, Edmund Jerome
-
1975
-
5. ed.
Persistent link: https://www.econbiz.de/10000557625
Saved in:
2
Aktuelle Absatzwirtschaft
Disch, Wolfgang K. A.
(
contributor
)
-
1964
Persistent link: https://www.econbiz.de/10000508791
Saved in:
3
Handbook of modern marketing
Buell, Victor P.
(
ed.
)
-
1970
Persistent link: https://www.econbiz.de/10000051483
Saved in:
4
Erfolgskontrolle im Marketing
Böcker, Franz
(
ed.
);
Dichtl, Erwin
(
contributor
); …
-
1975
Persistent link: https://www.econbiz.de/10000077371
Saved in:
5
Marketing als Unternehmensstrategie : eine programmierte Einführung
Biedermann, Edwin A.
-
1972
Persistent link: https://www.econbiz.de/10000036309
Saved in:
6
Die Marketing-Methoden
Tietz, Bruno
-
1975
-
2., unveränd. Aufl.
Persistent link: https://www.econbiz.de/10000104910
Saved in:
7
Die Grundlagen des Marketing
Tietz, Bruno
-
1975
Persistent link: https://www.econbiz.de/10000104911
Saved in:
8
Die Grundlagen des Marketing
Tietz, Bruno
-
1975
Persistent link: https://www.econbiz.de/10000104912
Saved in:
9
Das Marketing-Management
Tietz, Bruno
-
1976
Persistent link: https://www.econbiz.de/10000104913
Saved in:
10
Marketing. Basic concepts and decisions
Pride, William M.
;
Ferrell, O. C.
-
1977
Persistent link: https://www.econbiz.de/10000558157
Saved in:
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