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Technology diffusion : an empi...
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Gatignon, Hubert A.
71
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ECONIS (ZBW)
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1
Diffusion of innovation
Gatignon, Hubert A.
;
Robertson, Thomas S.
-
1989
Persistent link: https://www.econbiz.de/10000771546
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2
Development mode : a transaction cost conceptualization
Robertson, Thomas S.
;
Gatignon, Hubert A.
-
1995
Persistent link: https://www.econbiz.de/10000915982
Saved in:
3
Incumbent defense strategies against new product entry
Gatignon, Hubert A.
;
Robertson, Thomas S.
;
Fein, Adam J.
-
1994
Persistent link: https://www.econbiz.de/10000900945
Saved in:
4
Marketing cooperation among rivals
Gatignon, Hubert A.
;
Robertson, Thomas S.
;
Sahay, Arvind
-
1998
Persistent link: https://www.econbiz.de/10000982224
Saved in:
5
A propositional inventory for new diffusion research
Gatignon, Hubert A.
- In:
Journal of consumer research : JCR ; an …
11
(
1985
)
4
,
pp. 849-967
Persistent link: https://www.econbiz.de/10001263376
Saved in:
6
Modeling multinational diffusion patterns : an efficient methodology
Gatignon, Hubert A.
- In:
Marketing science
8
(
1989
)
3
,
pp. 231-247
Persistent link: https://www.econbiz.de/10001090685
Saved in:
7
The impact of risk and competition on choice of innovations
Gatignon, Hubert A.
- In:
Marketing letters : a journal of research in marketing
4
(
1993
)
3
,
pp. 191-204
Persistent link: https://www.econbiz.de/10001145777
Saved in:
8
Integration of consumer diffusion theory and diffusion models : new research directions
Gatignon, Hubert A.
- In:
Innovation diffusion models of new product acceptance
,
(pp. 37-59)
.
1986
Persistent link: https://www.econbiz.de/10001308544
Saved in:
9
Consumer behavior
Robertson, Thomas S.
-
1970
Persistent link: https://www.econbiz.de/10000051869
Saved in:
10
Business model innovation : a marketing ecosystem view
Robertson, Thomas S.
- In:
AMS review : official publication of the Academy of …
7
(
2017
)
3/4
,
pp. 90-100
Persistent link: https://www.econbiz.de/10011824744
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