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An analytical model for healthcare supply chain risk management
Enyinda, Chris I.; Gebremikael, Fesseha; Ogbuehi, … - In: African journal of business and economic research : AJBER 9 (2014) 1, pp. 13-27
Persistent link: https://www.econbiz.de/10010412502
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An application of a repeat purchase diffusion model to the pharmaceutical industry
Carter, Franklin J.; Motley, Carol M.; Ogbuehi, Alphonso O. - In: Advances in business and management forecasting 4 (2006), pp. 145-173
Persistent link: https://www.econbiz.de/10003751377
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The marketing challenge of multiculturalism : an exploratory study
Nwankwo, Sonny; Aiyeku, Joseph; Ogbuehi, Alphonso O. - In: Marketing and multicultural diversity, (pp. 215-237). 2006
Persistent link: https://www.econbiz.de/10003291689
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Exploring cultural context congruency in television : a conceptual framework for assessing the impact of media context on advertising effectiveness in an emerging market
Grant, Claire; Bailey, Arlene; Ogbuehi, Alphonso O. - In: International journal of business and emerging markets … 9 (2017) 2, pp. 174-191
Persistent link: https://www.econbiz.de/10011776071
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An investigation of country-of-origin effect on the international marketing of Star Lager brand in the Great Lakes states market area of the United States
Mbah, Chris; Ogbuehi, Alphonso; Enyinda, Chris - In: International business and economics research journal 8 (2009) 8, pp. 45-51
Persistent link: https://www.econbiz.de/10003873324
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An empirical analysis of risk mitigation in the pharmaceutical industry supply chain : a developing-country perspective
Enyinda, Chris I.; Mbah, Chris H. N.; Ogbuehi, Alphonso - In: Thunderbird international business review 52 (2010) 1, pp. 45-54
Persistent link: https://www.econbiz.de/10003940675