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Multi-channel marketing and the retail value chain
Rosenbloom, Bert - In: Thexis : Fachzeitschrift für Marketing ; … 20 (2003) 3, pp. 23-26
Persistent link: https://www.econbiz.de/10001815639
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Marketing channels : a management view
Rosenbloom, Bert - 2004 - 7. ed
Persistent link: https://www.econbiz.de/10001783634
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Marketing Channels : a management view
Rosenbloom, Bert - 1978
Persistent link: https://www.econbiz.de/10000049358
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Retail marketing
Rosenbloom, Bert - 1981
Persistent link: https://www.econbiz.de/10000051247
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Conflict and channel efficiency : some conceptual models for the decision maker
Rosenbloom, Bert - In: Journal of marketing 37 (1973) 3, pp. 26-30
Persistent link: https://www.econbiz.de/10002706621
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Store image development and the question of congruency
Rosenbloom, Bert - In: Patronage behavior and retail management, (pp. 141-149). 1983
Persistent link: https://www.econbiz.de/10002706631
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Strategic planning in retailing : prospects and problems
Rosenbloom, Bert - In: Journal of retailing 56 (1980) 1, pp. 107-120
Persistent link: https://www.econbiz.de/10002706639
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The trade area mix and retailing mix : a retail strategy matrix
Rosenbloom, Bert - In: Journal of marketing 40 (1976) 4, pp. 58-66
Persistent link: https://www.econbiz.de/10002706646
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Functions and institutions : the roots and the future of marketing channels
Rosenbloom, Bert - In: Journal of marketing channels : ... distribution … 20 (2013) 3/4, pp. 191-203
Persistent link: https://www.econbiz.de/10009792122
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The wholesaler's role in the marketing channel : disintermediation vs. reintermediation
Rosenbloom, Bert - In: The international review of retail, distribution and … 17 (2007) 4, pp. 327-339
Persistent link: https://www.econbiz.de/10003602550