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1973-1994
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International journal of internet marketing and advertising : IJIMA
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ECONIS (ZBW)
OLC EcoSci
14
RePEc
7
Other ZBW resources
6
USB Cologne (EcoSocSci)
1
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Relationships among organisational characteristics, marketing strategy and export performance
Koh, Anthony C.
-
2008
Persistent link: https://www.econbiz.de/10003655296
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2
Ausgabenstruktur privater Haushalte : eine empirische Studie zum Ausgabenverhalten in den USA von 1973 - 1994
Robicheaux, Robert A.
- In:
Informationssysteme für das Handelsmanagement : …
,
(pp. 167-188)
.
1998
Persistent link: https://www.econbiz.de/10001303188
Saved in:
3
Consumer culture brand positioning strategies : an experimental investigation
Gammoh, Bashar S.
;
Koh, Anthony C.
;
Okoroafo, Sam C.
- In:
The journal of product & brand management
20
(
2011
)
1
,
pp. 48-57
Persistent link: https://www.econbiz.de/10009007095
Saved in:
4
Adoption of social networks marketing by SMEs : exploring the role of social influences and experience in technology acceptance
Pentina, Iryna
;
Koh, Anthony C.
;
Le, Thuong T.
- In:
International journal of internet marketing and …
7
(
2012
)
1
,
pp. 65-82
Persistent link: https://www.econbiz.de/10009507123
Saved in:
5
Exploring social media marketing strategies in SMEs
Pentina, Iryna
;
Koh, Anthony C.
- In:
International journal of internet marketing and …
7
(
2012
)
4
,
pp. 292-310
Persistent link: https://www.econbiz.de/10009711387
Saved in:
6
Predicting the effectiveness of celebrity endorsements using the balance theory
Roy, Subhadip
;
Gammoh, Bashar S.
;
Koh, Anthony C.
- In:
Journal of customer behaviour
11
(
2012
)
1
,
pp. 33-52
Persistent link: https://www.econbiz.de/10009563574
Saved in:
7
Antecedents of belief in global citizenship : a two-country empirical investigation
Gammoh, Bashar S.
;
Koh, Anthony C.
;
Okoroafo, Sam C.
; …
- In:
Journal of global marketing
28
(
2015
)
1
,
pp. 52-66
Persistent link: https://www.econbiz.de/10010520761
Saved in:
8
Antecedents to managerial trust and sales control in Malaysian salesforce
Malllin, Michael L.
;
Asree, Susita
;
Koh, Anthony C.
; …
- In:
International business review : the official journal of …
19
(
2010
)
3
,
pp. 292-305
Persistent link: https://www.econbiz.de/10003978793
Saved in:
9
Marketing: contemporary dimensions
Robicheaux, Robert A.
(
contributor
)
-
1985
-
4. ed
Persistent link: https://www.econbiz.de/10000710999
Saved in:
10
Marketing : contemporary dimensions
Robicheaux, Robert A.
(
contributor
); …
-
1980
-
2. ed
Persistent link: https://www.econbiz.de/10000582785
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