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Fear in Adland : how client risk aversion and agency clientelism limit the development of great creative campaigns
Bilby, Julie; Koslow, Scott; Sasser, Sheila L. - In: Journal of advertising 52 (2023) 1, pp. 57-74
Persistent link: https://www.econbiz.de/10014233762
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When bad is good : the creative conundrum of agency-client relationships
Sasser, Sheila L.; Koslow, Scott - In: Current insights and future trends : [extended versions …, (pp. 365-377). 2012
Persistent link: https://www.econbiz.de/10009748085
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Creativity and ad theory
Sasser, Sheila L.; Koslow, Scott - In: Advertising theory, (pp. 191-211). 2012
Persistent link: https://www.econbiz.de/10009524176
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Passion, expertise, politics, and support : creative dynamics in advertising agencies
Sasser, Sheila L.; Koslow, Scott - In: Journal of advertising : official publication of the … 41 (2012) 3, pp. 5-18
Persistent link: https://www.econbiz.de/10009738530
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Desperately seeking advertising creativity : engaging an imaginative "3Ps" research agenda
Sasser, Sheila L.; Koslow, Scott - In: Journal of advertising : official publication of the … 37 (2008) 4, pp. 5-19
Persistent link: https://www.econbiz.de/10003807957
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Do marketing clients really get the advertising they deserve? : the trade-off between strategy and originality in Australian and New Zealand agencies
O'Connor, Huw; Koslow, Scott; Kilgour, Mark; Sasser, … - In: Journal of advertising : official publication of the … 45 (2016) 1, pp. 147-155
Persistent link: https://www.econbiz.de/10011453926
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When bad is good : do good relationships between marketing clients and their advertising agencies challenge creativity?
Koslow, Scott; Sameti, Ardalan; Noort, Guda van; Smit, … - In: Journal of advertising 51 (2022) 3, pp. 385-405
Persistent link: https://www.econbiz.de/10013362321
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Marketer perceptions of client-agency co-creation : exploring the levels of partnership collaboration
Calderwood, Richard; Koslow, Scott; Sasser, Sheila L. - In: Journal of advertising 50 (2021) 3, pp. 309-319
Persistent link: https://www.econbiz.de/10012607906
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Incidence of market typologies and pattern of marketing activity performance in selected African countries
Dadzie, Kofi Q. - In: Journal of global marketing 1 (1988) 3, pp. 87-107
Persistent link: https://www.econbiz.de/10001086742
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Applicability of marketing concepts and management activities in the Third Word : an empirical investigation
Akaah, Ishmael P.; Dadzie, Kofi Q.; Riordan, Edward A. - 2008
Persistent link: https://www.econbiz.de/10003611078