Purpose - Country-of-origin (COO) effects on product evaluations have been widely applied in international marketing, albeit with mixed results. One stream of research values its importance in decision making whereas another stream posits that COO has little effect when compared to the greater...

Prior research has demonstrated various effects of exposure to thin-idealized models in advertisements on consumers’ product evaluations. While this past research provides important insights, it does not to take into account that many of these thin-idealized images have been digitally...

Marketplace social metacognition concerns how consumers think about other consumers in the marketplace and how those others make decisions. We apply this perspective to the consideration of gender stereotypes in relation to investing decision scenarios involving potential gains and losses, as...