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Building brand community membership within organizations: a viable internal branding alternative?
Devasagayam, P. Raj; Buff, Cheryl L.; Aurand, Timothy W.; … - In: The journal of product & brand management 19 (2010) 3, pp. 210-217
Persistent link: https://www.econbiz.de/10003993652
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GeoFree BrandComms : building and sustaining virtual brand communities
Devasagayam, P. Raj; VanDen Heuvel, Dana - In: Branding and sustainable competitive advantage : …, (pp. 177-188). 2012
Persistent link: https://www.econbiz.de/10009707101
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Student perceptions of foreign born instructors : implications for pedagogical effectiveness
Devasagayam, P. Raj; Stark, Nicholas R. - In: Journal of the Academy of Business Education : JABE 15 (2014) 1, pp. 38-50
Persistent link: https://www.econbiz.de/10010362251
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Work ethic : do new employees mean new work values?
Van Ness, Raymond K.; Melinsky, Kimberly; Buff, Cheryl L.; … - In: Journal of managerial issues : JMI 22 (2010) 1, pp. 10-34
Persistent link: https://www.econbiz.de/10003951394
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Social media and the fear of missing out : scale development and assessment
Abel, Jessica P.; Buff, Cheryl L.; Burr, Sarah A. - In: Journal of business & economics research 14 (2016) 1, pp. 33-43
Persistent link: https://www.econbiz.de/10011448177
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Women in the workplace : COVID-19 and work-life balance
Van Ness, Raymond K.; Buff, Cheryl L. - In: Journal of managerial issues : JMI 35 (2023) 2, pp. 220-239
Persistent link: https://www.econbiz.de/10014316175