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Consumer behaviour
59
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59
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22
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MacInnis, Deborah J.
84
Park, C. Whan
56
Eisingerich, Andreas B
15
Park, Chul W.
14
Weiss, Allen M.
9
Park, Jason Whan
7
Priester, Joseph R.
7
Chun, HaeEun Helen
5
DeFond, Mark L.
5
Folkes, Valerie S.
5
Patrick, Vanessa
5
Tellis, Gerard J.
5
Jaworski, Bernard J.
4
Lurie, Nicholas H.
4
Park, C. W.
4
Patrick, Vanessa M.
4
Smith, Daniel C.
4
de Mello, Gustavo
4
Chen, Shuping
3
Goyal, Vidhan Krishan
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Lawson, Robert
3
Milberg, Sandra
3
Park, C.W
3
Pol, Gratiana
3
Porath, Christine
3
Reimann, Martin
3
Alba, Joseph W.
2
Alvarez, Claudio
2
Bechara, Antoine
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Belk, Russell W.
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Botti, Simona
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Chandy, Rajesh K.
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Chen, Xinlei
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Diehl, Kristin
2
Folkes, Valerie
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Fournier, Susan
2
Han, Jeanie
2
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2
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9
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5
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4
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3
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3
Report / Marketing Science Institute
3
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2
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2
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2
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2
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2
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1
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1
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1
Brands and brand management : contemporary research perspectives
1
Consumer culture theory
1
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ECONIS (ZBW)
OLC EcoSci
31
RePEc
12
USB Cologne (EcoSocSci)
12
Other ZBW resources
4
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1
Brand attachment and brand attitude strength : conceptual and empirical differentiation of two critical brand equity drivers
Park, C. Whan
;
MacInnis, Deborah J.
;
Priester, Joseph
; …
- In:
Journal of marketing
74
(
2010
)
6
,
pp. 1-17
Persistent link: https://www.econbiz.de/10008702776
Saved in:
2
Brand attachment : constructs, consequences, and causes
Park, C. Whan
;
MacInnis, Deborah J.
;
Priester, Joseph
-
2006
Persistent link: https://www.econbiz.de/10003639028
Saved in:
3
Choosing what I want versus rejecting what I don't want : an application of decision framing to product option choice decisions
Park, C. Whan
;
Jun, Sung Youl
;
MacInnis, Deborah J.
-
1999
Persistent link: https://www.econbiz.de/10001468204
Saved in:
4
Strategic brand concept-image management
Park, C. Whan
- In:
Journal of marketing
50
(
1986
)
4
,
pp. 135-145
Persistent link: https://www.econbiz.de/10001013452
Saved in:
5
Do CSR efforts that focus on helping the environment influence brand purchase more than other forms of CSR?
Eisingerich, Andreas B
;
MacInnis, Deborah J.
;
Park, C. Whan
- In:
Journal of business research : JBR
168
(
2023
),
pp. 1-14
Persistent link: https://www.econbiz.de/10014434839
Saved in:
6
Strategic brand concept-image management
Park, C. Whan
;
Jaworski, Bernard J.
;
MacInnis, Deborah J.
-
2010
Persistent link: https://www.econbiz.de/10003924111
Saved in:
7
Brand forgiveness : how close brand relationships influence forgiveness
Donovan, Leigh Anne Novak
;
Priester, Joseph R.
; …
- In:
Consumer-brand relationships : theory and practice
,
(pp. 184-203)
.
2012
Persistent link: https://www.econbiz.de/10009739818
Saved in:
8
The connection-prominence attachment model (CPAM) : a conceptual and methodological exploration of brand attachment
Park, C. Whan
;
Priester, Joseph R.
;
MacInnis, Deborah J.
; …
- In:
Handbook of brand relationships
,
(pp. 327-341)
.
2009
Persistent link: https://www.econbiz.de/10003915633
Saved in:
9
Research directions on strong brand relationships
Park, C. Whan
;
MacInnis, Deborah J.
;
Priester, Joseph R.
- In:
Handbook of brand relationships
,
(pp. 379-393)
.
2009
Persistent link: https://www.econbiz.de/10003915641
Saved in:
10
Brand meaning management
MacInnis, Deborah J.
(
contributor
); …
-
2015
Persistent link: https://www.econbiz.de/10011288785
Saved in:
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