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Consumer behaviour
139
Konsumentenverhalten
139
Beziehungsmarketing
125
Relationship marketing
125
Einzelhandel
74
Retail trade
73
Marketingmanagement
59
Marketing management
58
Theorie
57
Theory
57
Marketing
46
Lieferkette
44
Supply chain
44
Kundenwert
43
Customer value
39
Artificial intelligence
36
Künstliche Intelligenz
35
USA
35
United States
35
Marktforschung
29
Market research
28
Customer satisfaction
26
Indien
26
Kundenzufriedenheit
26
India
25
Sustainability
25
Firm performance
24
Dienstleistungsqualität
22
Internet marketing
22
Nachhaltigkeit
22
Online-Marketing
22
Service quality
22
Social Web
22
Social web
22
Unternehmenserfolg
22
Innovation
21
Brand management
20
Lieferantenmanagement
20
Markenführung
20
Nachhaltige Entwicklung
20
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455
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128
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34
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Collection of articles of several authors
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English
574
German
5
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3
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Kumar, V.
222
Grewal, Dhruv
207
Kumar, Vikas
129
Roggeveen, Anne L.
46
Garza-Reyes, Jose Arturo
36
Levy, Michael
34
Guha, Abhijit
27
Nordfält, Jens
18
Venkatesan, Rajkumar
17
Wetzels, Martin
17
Petersen, J. Andrew
16
Shah, Denish
14
Rajan, Bharath
13
Ruyter, Ko de
13
Kumar, Virender
12
Leone, Robert P.
12
Reinartz, Werner J.
12
Sharma, Amalesh
12
Sheth, Jagdish N.
12
Aaker, David A.
10
Becker, Marc
10
Chan, Felix T. S.
10
Day, George S.
10
Gupta, Shaphali
10
Kumar, Anil
10
Frederico, Guilherme F.
9
Iyer, Gopalkrishnan R.
9
Kopalle, Praveen K.
9
Puccinelli, Nancy M.
9
Motyka, Scott
8
Noble, Stephanie M.
8
Sunder, Sarang
8
Ahlbom, Carl-Philip
7
Ailawadi, Kusum L.
7
Biswas, Abhijit
7
Loonam, John
7
Mishra, Nishikant
7
Palmatier, Robert W.
7
Pansari, Anita
7
Schweiger, Elisa B.
7
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American Marketing Association
2
Walter de Gruyter GmbH & Co. KG
2
Annual International Scientific Conference "Digital Transformation in Industry: Trends, Management, Strategies" <4., 2022, Jekaterinburg>
1
Annual International Scientific Conference "Digital Transformation in Industry: Trends, Management, Strategies" <5., 2023, Jekaterinburg>
1
Annual International Scientific Conference “Digital Transformation in Industry: Trends, Management, Strategies” <3., 2021, Online>
1
Euro-Asian Symposium on Economic Theory <10., 2022, Jekaterinburg>
1
INSEAD
1
Institut Ėkonomiki <Ekaterinburg>
1
Springer-Verlag GmbH
1
Summer Educators' Conference <2006, Chicago, Ill.>
1
Winter Educators' Conference <1998, Austin, Tex.>
1
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Published in...
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Journal of retailing
57
Journal of the Academy of Marketing Science
43
Journal of marketing
42
International journal of production research
20
Journal of business research : JBR
20
Journal of marketing research : JMR
20
Legends in marketing
12
MSI reports : working paper series
12
Industrial marketing management : the international journal for industrial and high-tech firms
10
Journal of macromarketing
9
Journal of international marketing
8
Journal of marketing research
7
Marketing science
7
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
6
International journal of forecasting
5
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
5
Journal of consumer research : JCR ; an interdisciplinary bimonthly
5
Journal of marketing education : JME
5
MIT sloan management review
5
Psychology & marketing
5
Review of marketing research
5
Business strategy and the environment
4
Harvard-Business-Manager : das Wissen der Besten
4
Homo oeconomicus
4
International journal of production economics
4
International journal of quality & reliability management
4
Journal of service research
4
SpringerLink / Bücher
4
Strategic change : SC ; briefings in entrepreneurial finance
4
Data envelopment analysis : a handbook of empirical studies and applications
3
Handbook of research on customer equity in marketing
3
Harvard business review : HBR
3
Journal of modelling in management
3
Journal of service research : JSR
3
Lecture Notes in Information Systems and Organisation
3
Operations management research : OMR ; advancing practice through theory
3
Shopper marketing and the role of in-store marketing
3
Strategic change
3
Technological forecasting & social change : an international journal
3
The journal of product & brand management
3
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Source
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ECONIS (ZBW)
OLC EcoSci
206
RePEc
54
Other ZBW resources
44
USB Cologne (EcoSocSci)
22
BASE
18
EconStor
2
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1
Retailing: store and customer level
Kumar, V.
-
2012
Persistent link: https://www.econbiz.de/10010204936
Saved in:
2
Maximizing profits for a multi-category catalog retailer
George, Morris
;
Kumar, V.
;
Grewal, Dhruv
- In:
Journal of retailing
89
(
2013
)
4
,
pp. 374-396
Persistent link: https://www.econbiz.de/10010226435
Saved in:
3
Emerging issues in retailing research
Grewal, Dhruv
;
Levy, Michael
- In:
Journal of retailing
85
(
2009
)
4
,
pp. 522-526
Persistent link: https://www.econbiz.de/10003933710
Saved in:
4
Retail success and key drivers
Grewal, Dhruv
;
Krishnan, Ram
;
Levy, Michael
;
Munger, Jeanne
- In:
Retailing in the 21st century : current and future trends
,
(pp. 15-30)
.
2010
Persistent link: https://www.econbiz.de/10003936864
Saved in:
5
Marketing
Grewal, Dhruv
;
Levy, Michael
-
2012
-
3. ed.
Persistent link: https://www.econbiz.de/10009269219
Saved in:
6
Evolving pricing practices : the role of new business models
Grewal, Dhruv
;
Roggeveen, Anne L.
;
Compeau, Larry D.
; …
- In:
The journal of product & brand management
20
(
2011
)
7
,
pp. 510-513
Persistent link: https://www.econbiz.de/10010217470
Saved in:
7
Marketing
Grewal, Dhruv
;
Levy, Michael
-
2014
-
4. ed
Persistent link: https://www.econbiz.de/10009742269
Saved in:
8
Editorial: Retail value-based pricing strategies : new times, new technologies, new consumers
Grewal, Dhruv
;
Roggeveen, Anne L.
;
Compeau, Larry D.
; …
- In:
Journal of retailing
88
(
2012
)
1
,
pp. 1-6
Persistent link: https://www.econbiz.de/10009513177
Saved in:
9
Marketing
Grewal, Dhruv
;
Levy, Michael
-
2016
-
Fifth edition
Persistent link: https://www.econbiz.de/10010499429
Saved in:
10
Marketing
Grewal, Dhruv
;
Levy, Michael
-
2010
-
2. ed.
Persistent link: https://www.econbiz.de/10003789121
Saved in:
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