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Positioning brand extensions in comparative advertising : an assessment of the roles of comparative brand similarity, comparative claims, and consumer product knowledge
Bei, Lien-ti
;
Chu, Chia-hsien
;
Shen, Yung-cheng
- In:
Journal of marketing communications
17
(
2011
)
4
,
pp. 229-244
Persistent link: https://www.econbiz.de/10009373366
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2
Virtual community loyalty : an interpersonal-interaction perspective
Shen, Yung-cheng
;
Huang, Chun-yao
;
Chu, Chia-hsien
; …
- In:
International journal of electronic commerce : IJEC
15
(
2010/11
)
1
,
pp. 49-73
Persistent link: https://www.econbiz.de/10008758847
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3
Consumer evaluations of brand extension : the roles of case-based reminding on brand-to-brand similiarity
Shen, Yung-cheng
;
Bei, Lien-ti
;
Chu, Chia-hsien
- In:
Psychology & marketing
28
(
2011
)
1
,
pp. 91-113
Persistent link: https://www.econbiz.de/10008856894
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4
Web equity, internet anxiety and consumer's coping behaviour
Yao, Cheng-wen
;
Liao, Shu-ling
;
Lan, Yu-li
;
Tsai, Chung-hung
- In:
International journal of electronic customer …
6
(
2012
)
3/4
,
pp. 257-273
Persistent link: https://www.econbiz.de/10009783498
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5
An integrated model of customer loyalty : an empirical examination in retailing practice
Chen, Yen-chun
;
Shen, Yung-cheng
;
Liao, Shuling
- In:
The service industries journal
29
(
2009
)
3/4
,
pp. 267-280
Persistent link: https://www.econbiz.de/10003870587
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6
Measuring quality variations in e-service
Chen, Yen Chun
;
Shen, Yung-Cheng
;
Lee, Crystal Tzu-Ying
; …
- In:
Journal of service theory and practice : JSTP
27
(
2017
)
1
,
pp. 427-452
Persistent link: https://www.econbiz.de/10011627184
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7
A case study on attitude towards online auction use applying quantile regression analysis
Chen, Yen Chun
;
Chu, Hsun-Chi
;
Wu, Jyun-Yi
;
Tsembel, Nomin
- In:
Total quality management & business excellence
30
(
2019
)
8
,
pp. 872-892
Persistent link: https://www.econbiz.de/10012199793
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8
Exploring determinants of non-fungible token creators' engagement behaviors on metaverse-based NFT platforms : a multi-analytical SEM-IPMA method
Lee, Crystal T.
;
Shen, Yung-Cheng
- In:
Journal of business research : JBR
185
(
2024
),
pp. 1-22
Persistent link: https://www.econbiz.de/10015147869
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9
"Yes, I know you" : the role of source familiarity in the relationship between service adaptive behavior and customer satisfaction
Shen, Yung-Cheng
;
Lin, Heng-Yu
;
Chou, Cindy Yunhsin
; …
- In:
Journal of service theory and practice
32
(
2022
)
5
,
pp. 620-639
Persistent link: https://www.econbiz.de/10013349361
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10
Employee perceived meaning of work and service adaptive behavior : a psychological resourcefulness perspective
Chou, Cindy Yunhsin
;
Shen, Yung-Cheng
;
Wu, Po Han
;
Lin, …
- In:
Service business
16
(
2022
)
4
,
pp. 1035-1063
Persistent link: https://www.econbiz.de/10013459522
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