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Lieferantenmanagement
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"History doesn't repeat itself, but it often rhymes." Anonymous (1970)
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Steward, Michelle D.
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3
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Industrial marketing management : the international journal for industrial and high-tech firms
2
Journal of business-to-business marketing
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Journal of marketing education : JME
2
Journal of the Academy of Marketing Science
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Brand management ; Vol. 3
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Business horizons
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Journal of business research : JBR
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ECONIS (ZBW)
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The ownership effect in consumer responses to brand line stretches
Kirmani, Amna
;
Sood, Sanjay
;
Bridges, Sheri
-
1997
Persistent link: https://www.econbiz.de/10000983161
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2
Communication strategies for brand extensions : enhancing perceived fit by establishing explanatory links
Bridges, Sheri
;
Keller, Kevin Lane
;
Sood, Sanjay
-
2010
Persistent link: https://www.econbiz.de/10003924426
Saved in:
3
A comprehensive analysis of marketing journal rankings
Steward, Michelle D.
;
Lewis, Bruce R.
- In:
Journal of marketing education : JME
32
(
2010
)
1
,
pp. 75-92
Persistent link: https://www.econbiz.de/10003957576
Saved in:
4
Exploring supply managers' intrapreneurial ability and relationship quality
Steward, Michelle D.
;
Wu, Zhaohui
;
Hartley, Janet L.
- In:
Journal of business-to-business marketing
17
(
2010
)
2
,
pp. 127-148
Persistent link: https://www.econbiz.de/10003991859
Saved in:
5
Using the Madeline Hunter Direct Instruction Model to improve outcomes assessments in marketing programs
Steward, Michelle D.
;
Martin, Gregory S.
;
Burns, Alvin C.
; …
- In:
Journal of marketing education : JME
32
(
2010
)
2
,
pp. 128-139
Persistent link: https://www.econbiz.de/10003997703
Saved in:
6
Wearing many hats : supply managers' behavioral complexity and its impact on supplier relationships
Wu, Zhaohui
;
Steward, Michelle D.
;
Hartley, Janet L.
- In:
Journal of business research : JBR
63
(
2010
)
8
,
pp. 817-823
Persistent link: https://www.econbiz.de/10009238393
Saved in:
7
Exploring supply management status, internal collaboration and operating performance
Hartley, Janet L.
;
Brodke, Michelle
;
Wheeler, Jane V.
; …
- In:
Operations management research : OMR ; advancing …
7
(
2014
)
1/2
,
pp. 24-35
Persistent link: https://www.econbiz.de/10010413769
Saved in:
8
The coordination strategies of high-performing salespeople : internal working relationships that drive success
Steward, Michelle D.
;
Walker, Beth A.
;
Hutt, Michael D.
; …
- In:
Journal of the Academy of Marketing Science
38
(
2010
)
5
,
pp. 550-566
Persistent link: https://www.econbiz.de/10008746855
Saved in:
9
Knowledge dissemination in operations management : published perceptions versus academic reality
Meredith, Jack R.
;
Steward, Michelle D.
;
Lewis, Bruce R.
- In:
Omega : the international journal of management science
39
(
2011
)
4
,
pp. 435-446
Persistent link: https://www.econbiz.de/10008821745
Saved in:
10
The influence of different types of cues-to-action on vaccination behavior : an exploratory study
Morgan, Felicia N.
;
Brown McCabe, Deborah
;
Howley, …
- In:
Journal of marketing theory and practice
18
(
2010
)
2
,
pp. 191-208
Persistent link: https://www.econbiz.de/10003962443
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