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Association ambiguity in brand extension
Kim, Jooyoung; Yoon, Hye Jin - In: Journal of advertising : official publication of the … 42 (2013) 4, pp. 358-370
Persistent link: https://www.econbiz.de/10010230053
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How can companies succeed in forming CSR reputation?
Lee, Sun Young - In: Corporate communications : an international journal 21 (2016) 4, pp. 435-449
Persistent link: https://www.econbiz.de/10011626253
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The emergence, variation, and evolution of corporate social responsibility in the public sphere, 1980 - 2004 : the exposure of firms to public debate
Lee, Sun Young; Carroll, Craig E. - In: Journal of business ethics : JOBE 104 (2011) 1, pp. 115-131
Persistent link: https://www.econbiz.de/10009385345
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Testing the buffering an boomerang effects of CSR practices on consumers' perception of a corporation during a crisis
Kim, Hark-Shin; Lee, Sun Young - In: Corporate reputation review : an international journal 18 (2015) 4, pp. 277-293
Persistent link: https://www.econbiz.de/10011474394
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Discrimination in selection decisions : integrating stereotype fit and interdependence theories
Lee, Sun Young; Pitesa, Marko; Thau, Stefan; Pillutla, … - In: Academy of Management journal : AMJ 58 (2015) 3, pp. 789-812
Persistent link: https://www.econbiz.de/10011336984
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Engaging consumers with corporate social responsibility campaigns : the roles of interactivity, psychological empowerment, and identification
Lee, Sun Young; Kim, Yeuseung; Kim, Young - In: Journal of business research : JBR 134 (2021), pp. 507-517
Persistent link: https://www.econbiz.de/10012643835
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What makes CSR communication lead to CSR participation? : testing the mediating effects of CSR associations, CSR credibility, and organization-public relationships
Lee, Sun Young; Zhang, Weiwu; Abitbol, Alan - In: Journal of business ethics : JOBE 157 (2019) 2, pp. 413-429
Persistent link: https://www.econbiz.de/10012030744
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Publics' views of corporate social advocacy initiatives : exploring prior issue stance, attitude toward a company, and news credibility
Lee, Sun Young; Chung, Sungwon - In: Management communication quarterly : an international … 37 (2023) 2, pp. 281-309
Persistent link: https://www.econbiz.de/10014294070
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Understanding schema incongruity as process in advertising : review and future recommendations
Yoon, Hye Jin - In: Journal of marketing communications 19 (2013) 5, pp. 360-376
Persistent link: https://www.econbiz.de/10010227708
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Emotional and cognitive responses to nonhumorous and humorous threat persuasion public service advertisements
Yoon, Hye Jin - In: Journal of current issues and research in advertising : … 36 (2015) 1, pp. 52-69
Persistent link: https://www.econbiz.de/10011304689