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Repeat buying : facts, theory...
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Brand management ; Vol. 2
5
Journal of advertising research
4
Measuring and managing brands
2
A Wiley-Interscience publication
1
Die Forschung in Zukunft - die Zukunft in Forschung : [die Beiträge wurden auf dem XXX. Kongress der Deutschen Marktforschung vom 21. - 23. Mai 1995 in Berlin als Vorträge gehalten]
1
International journal of market research : JMRS ; the journal of the Market Research Society
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Journal of consumer research : JCR ; an interdisciplinary bimonthly
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Marketing and research today : the journal of the European Society for Opinion and Marketing Research
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Probleme internationaler wirtschafts- und sozialstatistischer Vergleiche : Rolf Wagenführ zum Gedächtnis
1
Quantitative Ansätze in der Betriebswirtschaftslehre : Bericht von d. wissenschaftl. Tagung d. Verbandes d. Hochschullehrer für Betriebswirtschaft e.V. vom 1. - 3. Juni 1977 in Darmstadt
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Store choice, store location and market analysis
1
The journal of industrial economics
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ECONIS (ZBW)
USB Cologne (EcoSocSci)
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Interernational comparisons and descriptive models
Ehrenberg, Andrew S. C.
- In:
Probleme internationaler wirtschafts- und …
,
(pp. 87-96)
.
1981
Persistent link: https://www.econbiz.de/10002116298
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2
Repetitive advertising and the consumer
Ehrenberg, Andrew S. C.
- In:
Journal of advertising research
14
(
1974
)
2
,
pp. 25-34
Persistent link: https://www.econbiz.de/10002116814
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3
If you're so strong, why aren't you bigger? : making the case against brand equity
Ehrenberg, Andrew S. C.
-
2010
Persistent link: https://www.econbiz.de/10003924346
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4
Repeat-buying : facts, theory and application
Ehrenberg, Andrew S. C.
-
1988
-
New ed., rev
Persistent link: https://www.econbiz.de/10000742559
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5
The liking and viewing of regular TV series
Barwise, T. P.
- In:
Journal of consumer research : JCR ; an …
14
(
1987
)
1
,
pp. 63-70
Persistent link: https://www.econbiz.de/10001031361
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6
Lawlike relationships in marketing
Ehrenberg, Andrew S. C.
- In:
Die Forschung in Zukunft - die Zukunft in Forschung : …
,
(pp. 101-111)
.
1995
Persistent link: https://www.econbiz.de/10001317798
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7
A successful new brand: shield
Wellan, Dee M.
- In:
Journal of the Market Research Society : JMRS
30
(
1988
)
1
,
pp. 35-44
Persistent link: https://www.econbiz.de/10001051042
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8
Brand loyalty : now you see it, now you don't
Scriven, John
- In:
Marketing and research today : the journal of the …
22
(
1994
)
2
,
pp. 99-106
Persistent link: https://www.econbiz.de/10001167293
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9
Generalising a pricing effect
Ehrenberg, Andrew S. C.
- In:
The journal of industrial economics
39
(
1990
)
1
,
pp. 47-68
Persistent link: https://www.econbiz.de/10001096519
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10
Data reduction : analysing and interpreting statistical data
Ehrenberg, Andrew S. C.
-
1975
Persistent link: https://www.econbiz.de/10000555259
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