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Marketing in the era of accountability : identifying the marketing practices and metrics that truly increase profitability
Binet, Les; Field, Peter - 2007
Persistent link: https://www.econbiz.de/10003456673
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Empirical generalizations about advertising campaign success
Binet, Les; Field, Peter - In: Journal of advertising research 49 (2009) 2, pp. 130-133
Persistent link: https://www.econbiz.de/10003860387
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Learning from case studies of effectiveness
Field, Peter - In: The Sage handbook of advertising, (pp. 199-213). 2007
Persistent link: https://www.econbiz.de/10003570473
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Adjusting to the end of the boom
Field, Peter - In: Euromoney (1983), pp. 153-154
Persistent link: https://www.econbiz.de/10003548378
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Arab banks in the international markets
Field, Peter - In: Arab financial markets, (pp. 31-38). 1981
Persistent link: https://www.econbiz.de/10003548383
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The Arab worldʹs emerging statesman
Field, Peter - In: Euromoney (1982), pp. 56-79
Persistent link: https://www.econbiz.de/10003548394
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The attack on the M&A barons : the big M&A deals make fortunes for bankers ; what if the companies find a cheaper way?
Field, Peter - In: Euromoney (1985), pp. 89-96
Persistent link: https://www.econbiz.de/10003548407
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California, here they come
Field, Peter - In: Euromoney (1984), pp. 122-129
Persistent link: https://www.econbiz.de/10003548423
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Chase: from lending to financial engineering
Field, Peter - In: Euromoney (1983), pp. 36-51
Persistent link: https://www.econbiz.de/10003548439
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Crocker's chairman explains
Field, Peter - In: Euromoney (1984), pp. 78-81
Persistent link: https://www.econbiz.de/10003548452