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On the Use of Formative Measurement Specifications in Structural Equation Modeling : A Monte Carlo Simulation Study to Compare Covariance-Based and Partial Least Squares Model Estimation Methodologies

Ringle, Christian M. - 2014

The broader goal of this paper is to provide social researchers with some analytical guidelines when investigating structural equation models (SEM) with predominantly a formative specification. This research is the first to investigate the robustness and precision of parameter estimates of a...

Persistent link: https://www.econbiz.de/10013059010

On the use of formative measurement specifications in structural equation modeling : a Monte Carlo simulation study to compare covariance-based and partial least squares model estimation methodologies

Ringle, Christian M.; Götz, Oliver; Wetzels, Martin; … - 2009

Persistent link: https://www.econbiz.de/10003937397

Using PLS to investigate interaction effects between higher order branding constructs

Wilson, Bradley - In: Handbook of partial least squares : concepts, methods …, (pp. 621-652). 2010

Persistent link: https://www.econbiz.de/10003944682

A sport crisis typology: establishing a pathway for future research

Wilson, Bradley; Stavros, Constantino; Westberg, Kate - In: International journal of sport management and marketing … 7 (2010) 1/2, pp. 21-32

Persistent link: https://www.econbiz.de/10003937860

Managers' perceptions of the impact of sport sponsorship on brand equity : which aspects of the sponsorship matter most?

Henseler, Jörg; Wilson, Bradley; Westberg, Kate - In: Sport marketing quarterly : preferred journal of the … 20 (2011) 1, pp. 7-21

Persistent link: https://www.econbiz.de/10009231926

Product placement : a new definition, classificatory framework and agenda for future research

Chin, Shinyi; Wilson, Bradley; Russo, Angelina - In: The changing roles of advertising : [extended versions …, (pp. 73-85). 2013

Persistent link: https://www.econbiz.de/10009773053

An examination of the impact of player transgressions on sponsorship b2b relationships

Westberg, Kate; Stavros, Constantino; Wilson, Bradley - In: International journal of sports marketing & sponsorship 9 (2007/08) 2, pp. 125-134

Persistent link: https://www.econbiz.de/10003678184

Relationship building through Facebook brand pages : the multifaceted roles of identification, satisfaction, and perceived relationship investment

Popp, Bastian; Wilson, Bradley; Horbel, Chris; … - In: Journal of strategic marketing 24 (2016) 3/4, pp. 278-294

Persistent link: https://www.econbiz.de/10011591986

How context shapes value co-creation : spectator experience of sport events

Horbel, Chris; Popp, Bastian; Woratschek, Herbert; … - In: The service industries journal 36 (2016) 11/12, pp. 510-531

Persistent link: https://www.econbiz.de/10011657363

Creativity identity in Colombia : the advertising creatives' perspective

Roca, David; Wilson, Bradley; Barrios, Andres; … - In: International journal of advertising : the quarterly … 36 (2017) 6, pp. 831-851

Persistent link: https://www.econbiz.de/10011859130