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Should firms increase advertising expenditures during recessions? : Report No. 03-113

Frankenberger, Kristina D.; Graham, Roger C. - In: MSI reports : working paper series (2003) 3, pp. 65-85

Persistent link: https://www.econbiz.de/10001978482

The earnings effects of marketing communication expenditures during recessions

Graham, Roger C.; Frankenberger, Kristina D. - In: Journal of advertising : official publication of the … 40 (2011) 2, pp. 5-24

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The effect of teaching multiple approaches to management on students' subsequent investment decisions : Implications for Responsible Management Education

Dyck, Bruno; Liao, Chi; Manchanda, Rajesh V. - In: Journal of education for business 98 (2023) 7, pp. 359-366

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Do sustainable products make us prevention focused?

Bullard, Olya; Manchanda, Rajesh V. - In: Marketing letters : a journal of research in marketing 24 (2013) 2, pp. 177-189

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A structural equation modeling study of helping behaviour from the perspective of person-by-situation design and feelings

Guo, Wenxia; Huynh, Cam-loi; Bhatnagar, Namita; Sharma, Gopi - In: International review on public and non-profit marketing 8 (2011) 2, pp. 131-148

The existing literature has identified that empathic concern for another person who is in need can induce helping behaviour. However, as people may experience more than one feeling in a given helping situation, it is possible that other feelings (e.g., pride or guilt) may also elicit helping...

Persistent link: https://www.econbiz.de/10009424215

Risk perception and risk avoidance : the role of cultural identity and personal relevance

Carvalho, Sergio W.; Block, Lauren G.; … - In: International journal of research in marketing : IJRM ; … 25 (2008) 4, pp. 319-326

Persistent link: https://www.econbiz.de/10003793568

Effects of licensing in retail markets

Saqib, Najam U.; Manchanda, Rajesh V. - In: Brick & mortar shopping in the 21st century, (pp. 129-149). 2008

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How goal progress influences regulatory focus in goal pursuit

Bullard, Olya; Manchanda, Rajesh V. - In: Journal of consumer psychology : JCP : the official … 27 (2017) 3, pp. 302-317

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Effects of age, need for cognition, and affective intensity on advertising effectiveness

McKay-Nesbitt, Jane; Manchanda, Rajesh V.; Smith, Malcolm C. - In: Journal of business research : JBR 64 (2011) 1, pp. 12-17

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Sustainable marketing based on virtue ethics : addressing socio-ecological challenges facing humankind

Dyck, Bruno; Manchanda, Rajesh V. - In: AMS review : official publication of the Academy of … 11 (2021) 1/2, pp. 115-132

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