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SYMPOSIUM - NEW TRENDS IN INTE...
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Consumer behaviour
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Diamantopoulos, Adamantios
114
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65
Lee, Nick
19
Boso, Nathaniel
10
Davvetas, Vasileios
10
Story, Vicky M.
10
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8
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Marketing strategy's conceptual foundations : market orientation, the cornerstone of strategic marketing thought
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MIMIC models and formative measurement : some thoughts on Lee, Cadogan & Chamberlain
Diamantopoulos, Adamantios
- In:
AMS review : official publication of the Academy of …
3
(
2013
)
1
,
pp. 30-37
Persistent link: https://www.econbiz.de/10009740026
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2
Formative variables are unreal variables : why the formative MIMIC model is invalid
Cadogan, John W.
;
Lee, Nick
;
Chamberlain, Laura
- In:
AMS review : official publication of the Academy of …
3
(
2013
)
1
,
pp. 38-49
Persistent link: https://www.econbiz.de/10009740014
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3
Narver and Slater, Kohli and Jaworski and the market orientation construct : integration and internationalization
Cadogan, John W.
;
Diamantopoulos, Adamantios
-
2008
Persistent link: https://www.econbiz.de/10003611364
Saved in:
4
Expert systems as a tool for export marketing decision-making : a preliminary investigation
Pahud de Mortanges, Charles F.
-
1990
Persistent link: https://www.econbiz.de/10000022444
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5
Country marketing in the United Kingdom and the Netherlands : two case studies
Pahud de Mortanges, Charles F.
;
Weg, Marit van der
- In:
Journal of euromarketing
7
(
1999
)
3
,
pp. 43-57
Persistent link: https://www.econbiz.de/10001404204
Saved in:
6
Expert systems as a tool for export marketing decision-making : a preliminary investigation
Pahud de Mortanges, Charles F.
-
1990
Persistent link: https://www.econbiz.de/10000815045
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7
Antecedents of industrial brand equity : an empirical study
Riel, Allard C. R. van
;
Pahud de Mortanges, Charles F.
; …
-
2004
Persistent link: https://www.econbiz.de/10002017498
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8
International marketing, strategic orientations and business success : reflections on the path ahead
Cadogan, John W.
- In:
International marketing review
29
(
2012
)
4
,
pp. 340-348
Persistent link: https://www.econbiz.de/10009661299
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9
Editorial: the reviewing process and IMR's standing
Cadogan, John W.
- In:
International marketing review
26
(
2009
)
6
,
pp. 576-579
Persistent link: https://www.econbiz.de/10009523087
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10
Multiple perspectives on market orientation's domain specification : implications for theory development and knowledge accumulation
Cadogan, John W.
-
2009
Persistent link: https://www.econbiz.de/10003835833
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