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Services marketing
Zeithaml, Valarie A.; Bitner, Mary Jo - 1996 - 1. ed.
Persistent link: https://www.econbiz.de/10000550842
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Services marketing : integrating customer focus across the firm
Zeithaml, Valarie A.; Bitner, Mary Jo - 2000 - 2. ed.
Persistent link: https://www.econbiz.de/10001373972
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Services marketing : integrating customer focus across the firm
Zeithaml, Valarie A.; Bitner, Mary Jo; Gremler, Dwayne D. - 2017 - Seventh edition
"This text is for students and business people who recognize the vital role that services play in the economy and its future. The advanced economies of the world are now dominated by services, and virtually all companies view service as critical to retaining their customers today and in the...
Persistent link: https://www.econbiz.de/10011617222
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Services marketing : integrating customer focus across the firm
Zeithaml, Valarie A.; Bitner, Mary Jo - 2003 - 3. ed
Persistent link: https://www.econbiz.de/10001678929
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Services marketing : integrating customer focus across the firm
Zeithaml, Valarie A.; Bitner, Mary Jo; Gremler, Dwayne D. - 2006 - 4. ed.
Persistent link: https://www.econbiz.de/10002479809
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Learning from the pioneering founders of the service research field
Bowen, David E.; Fisk, Raymond P.; Bateson, John E. G.; … - In: Journal of service management 34 (2023) 4, pp. 605-630
Persistent link: https://www.econbiz.de/10014338196
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Technology's impact on the gaps model of service quality
Bitner, Mary Jo; Zeithaml, Valarie A.; Gremler, Dwayne D. - 2010
Persistent link: https://www.econbiz.de/10003968707
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Services marketing : integrating customer focus across the firm
Zeithaml, Valarie A.; Bitner, Mary Jo; Gremler, Dwayne D. - 2009 - Fifth Edition, International Edition
Persistent link: https://www.econbiz.de/10013469449
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Services marketing : integrating customer focus across the firm
Zeithaml, Valarie A.; Bitner, Mary Jo; Gremler, Dwayne D. - 2013 - Sixth edition
Persistent link: https://www.econbiz.de/10013469345
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Selecting the right cause partners for the right reasons : the role of importance and fit in cause-brand alliances
Lafferty, Barbara A. - In: Psychology & marketing 26 (2009) 4, pp. 359-382
Persistent link: https://www.econbiz.de/10003835536