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Advanced techniques and technologies in online research

Smith, Scott M.; Smith, Jared; Allred, Chad R. - In: The handbook of marketing research : uses, misuses, and …, (pp. 132-158). 2006

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Segmenting internet shoppers based on their web-usage-related lifestyle : a cross-cultural validation

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Market segmentation in retail service industries : a multiattribute approach

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The service hand-off: effects of multivendor service performance on customer satisfaction : an experimental study

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A dynamic collaboration capability as a source of competitive advantage

Allred, Chad R.; Fawcett, Stanley E.; Wallin, Cynthia; … - In: Decision sciences : DS 42 (2011) 1, pp. 129-161

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Market and collaboration orientations : examining the supply/demand chain effects

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Multidimensional scaling : concepts and applications

Green, Paul E. - 1989

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External search effort : an investigation across several product categories

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Fundamentals of marketing research

Smith, Scott M.; Albaum, Gerald S. - 2005

The nature of marketing research -- Planning for marketing research and the research process -- Research design -- Secondary data and sources -- Information from respondents -- Online marketing research -- Qualitative research and observation -- Experimentation -- General concepts of measurement...

Persistent link: https://www.econbiz.de/10002030705