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ECONIS (ZBW)
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117
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12
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A hierarchical model of the internal relationship marketing approach to nurse satisfaction
Peltier, James W.
;
Schibrowsky, John A.
;
Nill, Alexander F.
- In:
European journal of marketing : EJM
47
(
2013
)
5/6
,
pp. 899-918
Persistent link: https://www.econbiz.de/10009763954
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2
The Journal of Marketing Education : past, present, and future
Gray, Deborah M.
;
Peltier, James W.
;
Schibrowsky, John A.
- In:
Journal of marketing education : JME
34
(
2012
)
3
,
pp. 217-237
Persistent link: https://www.econbiz.de/10009678893
Saved in:
3
Consumer behavior in the online context
Cummins, Shannon
;
Peltier, James W.
;
Schibrowsky, John A.
; …
- In:
Journal of research in interactive marketing : …
8
(
2014
)
3
,
pp. 169-202
Persistent link: https://www.econbiz.de/10010410385
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4
A review of internet marketing research over the past 20 years and future research direction
Pomirleanu, Nadia
;
Schibrowsky, John A.
;
Peltier, James W.
- In:
Journal of research in interactive marketing : …
7
(
2013
)
3
,
pp. 166-181
Persistent link: https://www.econbiz.de/10009793428
Saved in:
5
Understanding the antecedents to the adoption of CRM technology by small retailers
Peltier, James W.
;
Schibrowsky, John A.
;
Zhao, Yushan
- In:
International small business journal : researching …
27
(
2009
)
3
,
pp. 307-336
Persistent link: https://www.econbiz.de/10003856476
Saved in:
6
Critical thinking and reflective learning in the marketing education literature : a historical perspective and future research needs
Dahl, Andrew J.
;
Peltier, James W.
;
Schibrowsky, John A.
- In:
Journal of marketing education : JME
40
(
2018
)
2
,
pp. 101-116
Persistent link: https://www.econbiz.de/10011920799
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7
Technology adoption by small businesses : an exploratory study of the interrelationships of owner and environmental factors
Peltier, James W.
;
Zhao, Yushan
;
Schibrowsky, John A.
- In:
International small business journal : researching …
30
(
2012
)
4
,
pp. 406-431
Persistent link: https://www.econbiz.de/10009611643
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8
Artificial intelligence in interactive marketing : a conceptual framework and research agenda
Peltier, James W.
;
Dahl, Andrew J.
;
Schibrowsky, John A.
- In:
Journal of research in interactive marketing : …
18
(
2024
)
1
,
pp. 54-90
Persistent link: https://www.econbiz.de/10014475080
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9
Organizational processes for B2B services IMC data quality
Zahay, Debra L.
;
Peltier, James W.
;
Krishen, Anjala S.
; …
- In:
The journal of business & industrial marketing
29
(
2014
)
1
,
pp. 63-74
Persistent link: https://www.econbiz.de/10010252752
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10
Social media's slippery slope : challenges, opportunities and future research directions
Schultz, Don E.
;
Peltier, James W.
- In:
Journal of research in interactive marketing : …
7
(
2013
)
2
,
pp. 86-99
Persistent link: https://www.econbiz.de/10009764260
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