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Information search and purchase patterns in a multichannel service industry
Elliott, Michael T.; Fu, Frank Q.; Speck, Paul Surgi - In: Services marketing quarterly 33 (2012) 4, pp. 292-310
Persistent link: https://www.econbiz.de/10009671254
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The moderating effect of perceived product innovativeness and product knowledge on new product adoption : an integrated model
Fu, Frank Q.; Elliott, Michael T. - In: Journal of marketing theory and practice 21 (2013) 3, pp. 257-272
Persistent link: https://www.econbiz.de/10009787447
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The role of affective brand commitment on sales effort
Fu, Frank Q.; Elliott, Michael T.; Mano, Haim; … - In: Journal of marketing theory and practice 25 (2017) 3, pp. 257-273
Persistent link: https://www.econbiz.de/10011738267
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Antecedents of organizational ambidexterity : an empirical investigation of foreign ventures in an emerging market
Ju, Min; Elliott, Michael T. - In: The journal of business & industrial marketing 39 (2024) 2, pp. 350-365
Persistent link: https://www.econbiz.de/10014473054