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Reviewers are not perfect but could they try harder?
Min, Kyeong Sam - In: Journal of business research : JBR 67 (2014) 9, pp. 1967-1970
Persistent link: https://www.econbiz.de/10010380094
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Contingent consumer decision making in the wine industry: the role of hedonic orientation
Neeley, Concha R.; Min, Kyeong Sam; Kennett-Hensel, … - In: The journal of consumer marketing 27 (2010) 4, pp. 324-335
Persistent link: https://www.econbiz.de/10008651287
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The games people play : how the entertainment value of online ads helps or harms persuasion
Jung, Jae Min; Min, Kyeong Sam; Kellaris, James J. - In: Psychology & marketing 28 (2011) 7, pp. 661-681
Persistent link: https://www.econbiz.de/10009242007
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Designing advertising campaigns for destinations with mixed images : using visitor campaign goal messages to motivate visitors
Min, Kyeong Sam; Martin, Drew; Jung, Jae Min - In: Journal of business research : JBR 66 (2013) 6, pp. 759-764
Persistent link: https://www.econbiz.de/10009740458
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Does telic/paratelic user mode matter on the effectiveness of interactive internet advertising? : a reversal theory perspective
Jung, Jae Min; Hui, Hang Chu Michel; Min, Kyeong Sam; … - In: Journal of business research : JBR 67 (2014) 6, pp. 1303-1309
Persistent link: https://www.econbiz.de/10010365127
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The impact of health-care service guarantees on consumer decision-making : an experimental investigation
Kennett-Hensel, Pamela A.; Min, Kyeong Sam; Totten, Jeff W. - In: Health marketing quarterly 29 (2012) 2, pp. 146-162
Persistent link: https://www.econbiz.de/10009572286
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Individual differences : tools for theory testing and understanding in consumer psychology research
Haugtvedt, Curtis P.; Liu, Kaiya; Min, Kyeong Sam - In: Handbook of consumer psychology, (pp. 1161-1176). 2008
Persistent link: https://www.econbiz.de/10003716687
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Selling hope : the role of affect-laden health care advertising in consumer decision making
Kemp, Elyria; Min, Kyeong Sam; Joint, Elizabeth - In: Journal of marketing theory and practice 23 (2015) 4, pp. 434-454
Persistent link: https://www.econbiz.de/10011340220
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The role of reversal theory in digital advertising
Jung, Jae Min; Min, Kyeong Sam; Martin, Drew - In: Digital advertising : theory and research, (pp. 124-137). 2017
Persistent link: https://www.econbiz.de/10011646107
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Listen to their heart : why does active listening enhance customer satisfaction after a service failure?
Min, Kyeong Sam; Jung, Jae Min; Ryu, Kisang - In: International journal of hospitality management 96 (2021), pp. 1-10
Persistent link: https://www.econbiz.de/10012585697