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Behaviour in teams: Exploring...
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Virtual brand-communities using blogs as communication platforms and their impact on the two-step communication process : a research agenda
Willi, Christine Hallier
;
Melewar, T. C.
;
Broderick, …
- In:
The marketing review
13
(
2013
)
2
,
pp. 103-123
Persistent link: https://www.econbiz.de/10010200658
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2
Is a picture always worth a thousand words? : the impact of presentation formats in consumers' early evaluations of really new products (RNPs)
Feiereisen, Stephanie
;
Wong, Veronica
;
Broderick, Amanda J.
- In:
The journal of product innovation management : an …
30
(
2013
),
pp. 159-173
Persistent link: https://www.econbiz.de/10010211463
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3
Branding beyond prejudice : navigating multicultural marketplaces for consumer well-being
Kipnis, Eva
;
Broderick, Amanda J.
;
Demangeot, Catherine
; …
- In:
Journal of business research : JBR
66
(
2013
)
8
,
pp. 1186-1194
Persistent link: https://www.econbiz.de/10009756089
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4
A neurocognitive approach to brand memory
Ratnayake, Nilanthi
;
Broderick, Amanda J.
;
Mitchell, …
- In:
Journal of marketing management : MM
26
(
2010
)
13/14
,
pp. 1295-1318
Persistent link: https://www.econbiz.de/10008810690
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5
Exploration and its manifestations in the context of online shopping
Demangeot, Catherine
;
Broderick, Amanda J.
- In:
Journal of marketing management : MM
26
(
2010
)
13/14
,
pp. 1256-1278
Persistent link: https://www.econbiz.de/10008810704
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6
Editorial: parameters of transformational marketing
Broderick, Amanda J.
;
Kipnis, Eva
- In:
Journal of marketing management : MM
26
(
2010
)
13/14
,
pp. 1161-1164
Persistent link: https://www.econbiz.de/10008811342
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7
"They don't want us to become them" : brand local integration and consumer ethnocentrism
Kipnis, Eva
;
Kubacki, Krzysztof
;
Broderick, Amanda J.
; …
- In:
Journal of marketing management : MM
28
(
2012
)
7/8
,
pp. 836-864
Persistent link: https://www.econbiz.de/10009577005
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8
Consumer multiculturation : consequences of multicultural identification for brand knowledge
Kipnis, Eva
;
Broderick, Amanda J.
;
Demangeot, Catherine
- In:
Brands : interdisciplinary perspectives
,
(pp. 215-241)
.
2015
Persistent link: https://www.econbiz.de/10010478959
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9
Analogies and mental simulations in learning for really new products : the role of visual attention
Feiereisen, Stephanie
;
Wong, Veronica
;
Broderick, Amanda J.
- In:
The journal of product innovation management : an …
25
(
2008
)
6
,
pp. 593-607
Persistent link: https://www.econbiz.de/10003761041
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10
Multilevel analyses in marketing research : differentiating analytical outcomes
Wieseke, Jan
;
Lee, Nick
;
Broderick, Amanda J.
;
Dawson, …
- In:
Journal of marketing theory and practice
16
(
2008
)
4
,
pp. 321-339
Persistent link: https://www.econbiz.de/10003766172
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