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Mourali, Mehdi; Laroche, Michel; Pons, Frank - In: Marketing and multicultural diversity, (pp. 11-30). 2006

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Mourali, Mehdi; Pons, Frank - In: Journal of consumer psychology : JCP : the official … 19 (2009) 4, pp. 643-651

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Pons, Frank; Mourali, Mehdi; Giroux, Marilyn - In: Journal of retailing and consumer services 21 (2014) 1, pp. 54-60

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Pons, Frank; Giroux, Marilyn; Mourali, Mehdi; Zins, Michel - In: Journal of business research : JBR 69 (2016) 2, pp. 1000-1007

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Mourali, Mehdi; Yang, Zhiyong; Pons, Frank; Hassay, Derek - In: International journal of research in marketing : IJRM ; … 35 (2018) 1, pp. 81-99

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Pons, Frank; Laroche, Michel - In: Journal of business research : JBR 60 (2007) 3, pp. 269-276

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Mourali, Mehdi; Yang, Zhiyong - In: Journal of consumer research : JCR ; an … 40 (2013/14) 3, pp. 539-554

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Mourali, Mehdi; Nagpal, Anish - In: Journal of business research : JBR 66 (2013) 7, pp. 874-880

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Zhenfeng, Ma; Yang, Zhiyong; Mourali, Mehdi - In: Journal of marketing 78 (2014) 2, pp. 101-117

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Yang, Zhiyong; Wang, Jingguo; Mourali, Mehdi - In: Journal of business research : JBR 68 (2015) 3, pp. 516-525

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