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Predicting the on-study relapse rate for multiple sclerosis patients in clinical trials
Held, U.; Heigenhauser, Ludwig; Chang, C.; Kappos, Ludwig; … - 2005
Persistent link: https://www.econbiz.de/10002754493
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Making unique choices or being like others : how priming self-concepts influences advertising effectiveness
Chang, Chingching - In: Psychology & marketing 27 (2010) 4, pp. 399-415
Persistent link: https://www.econbiz.de/10003963759
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Why are childlike portrayals appealing in East Asia? : a cross-cultural comparison between Taiwan and the US
Chang, Chingching; Li, Hairong - In: International journal of advertising : the quarterly … 29 (2010) 3, pp. 451-472
Persistent link: https://www.econbiz.de/10008649360
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Repetition variation strategies for narrative advertising
Chang, Chingching - In: Journal of advertising : official publication of the … 38 (2009) 3, pp. 51-65
Persistent link: https://www.econbiz.de/10003892009
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Feeling ambivalent about going green : implications for green advertising processing
Chang, Chingching - In: Journal of advertising : official publication of the … 40 (2011) 4, pp. 19-31
Persistent link: https://www.econbiz.de/10009491980
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The influence of editorial liking and editorial-induced affect on evaluations of subsequent ads : individual differences as moderators
Chang, Chingching - In: Journal of advertising : official publication of the … 40 (2011) 3, pp. 45-58
Persistent link: https://www.econbiz.de/10009302701
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The effect of the number of product subcategories on perceived variety and shopping experience in an online store
Chang, Chingching - In: Journal of interactive marketing : a quarterly … 25 (2011) 3, pp. 159-168
Persistent link: https://www.econbiz.de/10009259481
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Why do Caucasian advertising models appeal to consumers in Taiwan? : a cue-triggered value-expressive framework
Chang, Chingching - In: International journal of advertising : the quarterly … 33 (2014) 1, pp. 155-177
Persistent link: https://www.econbiz.de/10010256877
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The effectiveness of advertising that leverages sponsorship and cause-related marketing : a contingency model
Chang, Chingching - In: International journal of advertising : the quarterly … 31 (2012) 2, pp. 317-338
Persistent link: https://www.econbiz.de/10009744451
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Is that website for me? : website-self-congruency effects triggered by visual designs
Chang, Chingching - In: International journal of advertising : the quarterly … 31 (2012) 4, pp. 835-860
Persistent link: https://www.econbiz.de/10009674961