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Use of relationship marketing programs in building customer-salesperson and customer-firm realationship : differential influences on financial outcomes
Palmatier, Robert W.; Scheer, Lisa K.; Houston, Mark B.; … - In: International journal of research in marketing : IJRM ; … 24 (2007) 3, pp. 210-223
Persistent link: https://www.econbiz.de/10003562018
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Achieving relationship marketing effectiveness in business-to-business exchanges
Palmatier, Robert W.; Scheer, Lisa K.; Evans, Kenneth R.; … - In: Journal of the Academy of Marketing Science 36 (2008) 2, pp. 174-190
Persistent link: https://www.econbiz.de/10003725636
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"Marketing theory and applications" ; 2002=Vol. 13
Evans, Kenneth R. (contributor); Scheer, Lisa K. (contributor) - 2002
Persistent link: https://www.econbiz.de/10001752828
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Determining the payoff from relationship marketing programs ; Report No. 05-102
Palmatier, Robert W.; Gopalakrishna, Srinath - In: MSI reports : working paper series (2005) 1, pp. 49-70
Persistent link: https://www.econbiz.de/10002830879
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Customer loyalty to whom? : managing the benefits and risks of salesperson-owned loyalty
Palmatier, Robert W.; Scheer, Lisa K.; Steenkamp, … - In: Journal of marketing research : JMR 44 (2007) 2, pp. 185-199
Persistent link: https://www.econbiz.de/10003486870
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Trust at different organizational levels
Fang, Eric; Palmatier, Robert W.; Scheer, Lisa K.; Li, Ning - In: Journal of marketing 72 (2008) 2, pp. 80-98
Persistent link: https://www.econbiz.de/10003684141
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Dependence and interdependence in marketing relationships : meta-analytic insights
Scheer, Lisa K.; Miao, C. Fred; Palmatier, Robert W. - In: Journal of the Academy of Marketing Science 43 (2015) 6, pp. 694-712
Persistent link: https://www.econbiz.de/10011409913
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Relationship velocity : toward a theory of relationship dynamics
Palmatier, Robert W.; Houston, Mark B.; Dant, Rajiv P.; … - In: Journal of marketing 77 (2013) 1, pp. 13-30
Persistent link: https://www.econbiz.de/10009725669
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Transformational relationship events
Harmeling, Colleen M.; Palmatier, Robert W.; Houston, … - In: Journal of marketing 79 (2015) 5, pp. 39-62
Persistent link: https://www.econbiz.de/10011372422
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Review articles : purpose, process, and structure
Palmatier, Robert W.; Houston, Mark B.; Hulland, John - In: Journal of the Academy of Marketing Science 46 (2018) 1, pp. 1-5
Persistent link: https://www.econbiz.de/10011865090