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Lee, Donghun
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Trail, Galen
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International journal of sports marketing & sponsorship
4
International journal of sport management and marketing : IJSMM
3
Dimensional corporate governance : an inclusive approach
1
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1
Journal of management, spirituality & religion : JMSR
1
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1
Regaining fans' trust after negative incidents : fit between responses and nature of incidents
Lee, Cindy
;
Bang, Hyejin
;
Lee, Donghun
- In:
Sport marketing quarterly : preferred journal of the …
22
(
2013
)
4
,
pp. 235-245
Persistent link: https://www.econbiz.de/10010257024
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2
Consumer values versus perceived product attributes : relationships among items from the MVS, PRS, and PERVAL scales
Lee, Donghun
;
Trail, Galen T.
;
Kwon, Hyungil H.
; …
- In:
Sport management review
14
(
2011
)
1
,
pp. 89-101
Persistent link: https://www.econbiz.de/10008900920
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3
Consumer evaluation of brand fit, attitude, and purchase intention of athletic team merchandise
Lee, Donghun
;
Kroncke, Charles O.
;
Johnson, James E.
- In:
International journal of sport management and marketing …
11
(
2012
)
3/4
,
pp. 158-171
Persistent link: https://www.econbiz.de/10009574583
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4
The influence of personal values and goals on cognitive and behavioral involvement in sport
Lee, Donghun
;
Trail, Galen
- In:
Journal of sport management : the official journal of …
25
(
2011
)
6
,
pp. 593-605
Persistent link: https://www.econbiz.de/10009425051
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5
Differences in motives and points of attachment by season ticket status : a case study of ACHA
Lee, Donghun
;
Trail, Galen T.
;
Anderson, Dean F.
- In:
International journal of sport management and marketing …
5
(
2009
)
1/2
,
pp. 132-150
Persistent link: https://www.econbiz.de/10003816843
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6
Global institution of business? Comparing role-of-business expectations in USA, South Korea, Hong-Kong and Singapore
Franz, Randal S.
;
Lee, Donghun
- In:
Dimensional corporate governance : an inclusive approach
,
(pp. 3-20)
.
2017
Persistent link: https://www.econbiz.de/10011694236
Saved in:
7
Values and goals of Chinese sport consumers contrary to American counterparts
Lee, Donghun
;
Zhang, Yinghui
;
Cottingham, Michael
; …
- In:
International journal of sports marketing & sponsorship
18
(
2017
)
1
,
pp. 11-28
Persistent link: https://www.econbiz.de/10011695247
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8
Diversity in alliance portfolios and performance outcomes : a meta-analysis
Lee, Donghun
;
Kirkpatrick-Husk, Katie
;
Madhavan, …
- In:
Journal of management : JOM
43
(
2017
)
5
,
pp. 1472-1497
Persistent link: https://www.econbiz.de/10011732513
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9
Collaborative strategy in sports industry : team co-branding
Lee, Donghun
;
Cottingham, Michael
;
Pearson, Demetrius
; …
- In:
The service industries journal
36
(
2016
)
11/12
,
pp. 595-613
Persistent link: https://www.econbiz.de/10011657409
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10
Are single-item needs' and values' measures a good alternative to multi-item measures for sport marketers?
Trail, Galen
;
Lee, Donghun
;
Triantafyllidis, Stavros
; …
- In:
International journal of sports marketing & sponsorship
24
(
2023
)
1
,
pp. 168-185
Persistent link: https://www.econbiz.de/10014232465
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