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Proving marketing success pays off! : marketing performance measurement and its effects on marketing's stature and firm success

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Marketing performance measurement ability and firm performance

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Appealing to the imagination : effective and ethical marketing of religion

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Marketing with integrity : ethics and the service-dominant logic for marketing

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Advanced presentations by design : creating communication that drives action

Abela, Andrew V. - 2013 - 2nd ed (Online-Ausg.)

Dr. Andrew Abela is the Dean of the School of Business & Economics at The Catholic University of America. He contributes to a wide-range of publications and consults to several major corporations on marketing and internal communications issues.

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Does convertible arbitrage risk exposure vary through time?

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