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Kim, Kyeongheui; Park, Jongwon; Kim, Jungkeun - In: Journal of business research : JBR 67 (2014) 4, pp. 591-597

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Kim, Jungkeun; Kim, Jae-eun; Park, Jongwon - In: Marketing letters : a journal of research in marketing 23 (2012) 3, pp. 869-881

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Kwak, Junsik; Park, Jongwon - In: Marketing letters : a journal of research in marketing 23 (2012) 1, pp. 209-222

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Shine, Byung Chul; Park, Jongwon; Wyer, Robert S. - In: Journal of marketing research : JMR 44 (2007) 4, pp. 663-670

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Kim, Jungkeun; Hwang, Euejung; Phillips, Megan; Jang, Sungha - In: Australasian marketing journal 26 (2018) 1, pp. 59-64

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Kim, Jungkeun; Hwang, Euejung; Park, Jooyoung; Lee, Jacob C. - In: The Cornell hospitality quarterly 60 (2019) 2, pp. 116-124

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Choi, Kyungmin; Park, Jongwon; Cho, Daegon; Chu, Hyo-Youn - In: Entrepreneurship research journal : ERJ 8 (2018) 1, pp. 1-14

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