"Marketing attempts to influence the way consumers behave. These attempts have implications for the organizations making them, the consumers they are trying to influence, and the society in which these attempts occur. We are all consumers, and we are all members of society, so consumer behavior,...

People often associate human characteristics with brands such that the notion of brand personality has become part of marketing's vernacular. This research documents how implicit theories regarding one's own personality traits (whether they are fixed or malleable) affect inferences about the...

We develop a four-factor conceptual framework to explain how information presented in comics differs from other media and therefore is processed differently. The unique ability of sequential art to manipulate time, prompt the reader for closure, utilize abstractions, and combine words and...