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Customer experience-based brand strategy at the Lenovo Group : exploring the potential for Lenovo in the UK PC market
Holland, Ray
;
Yin, Yuanyuan
;
Qin, Sheng Feng
- In:
Design management : exploring fieldwork and applications
,
(pp. 168-195)
.
2007
Persistent link: https://www.econbiz.de/10003545360
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A novel form design and CAD modelling approach
Qin, Sheng Feng
;
Prieto, Pablo A.
;
Wright, David K.
- In:
Computers in industry : an international journal
59
(
2008
)
4
,
pp. 364-369
Persistent link: https://www.econbiz.de/10003679190
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3
Progressive modelling of feature-centred product family development
Zhang, Haizhu
;
Qin, Shengfeng
;
Li, Rong
;
Zou, Yisheng
; …
- In:
International journal of production research
58
(
2020
)
12
,
pp. 3701-3723
Persistent link: https://www.econbiz.de/10012265959
Saved in:
4
The effect of evaluation criteria on design attributes and brand equity in the product evaluation process
Na, Kwang Jin
;
Holland, Ray
;
Shackleton, John
;
Hwang, …
- In:
The journal of brand management : an international journal
16
(
2008/09
)
3
,
pp. 195-212
Persistent link: https://www.econbiz.de/10003790483
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