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Service-Dominant Logic
58
Service-dominant logic
58
Marketing theory
38
Marketingtheorie
38
Betriebliche Wertschöpfung
23
Value creation
23
Dienstleistung
22
Services
20
Beziehungsmarketing
15
Relationship marketing
15
Dienstleistungsmarketing
12
Services marketing
12
Customer integration
10
Kundenintegration
10
Institutional economics
9
Institutionenökonomik
9
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9
Marketingmanagement
9
Theory
9
Innovation
8
Institutions
8
Theorie
7
Marketing
6
New product development
6
Produktentwicklung
6
Consumer behaviour
5
Konsumentenverhalten
5
Lieferantenmanagement
5
Service ecosystems
5
Supplier relationship management
5
Theory of value
5
Werttheorie
5
Dienstleistungsinnovation
4
Ecosystems
4
Product
4
Produkt
4
Service innovation
4
service-dominant logic
4
B-to-B-Marketing
3
Business-to-business marketing
3
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8
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19
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Vargo, Stephen L.
97
Lusch, Robert F.
45
Akaka, Melissa Archpru
17
Wieland, Heiko
12
Koskela-Huotari, Kaisa
10
Hartmann, Nathaniel N.
4
Schau, Hope Jensen
4
Maglio, Paul P.
3
O'Brien, Matthew
3
Ahearne, Michael
2
Corsaro, Daniela
2
Edvardsson, Bo
2
Fehrer, Julia
2
Jaakkola, Elina
2
Kaartemo, Valtteri
2
Nariswari, Angeline
2
O'Shaughnessy, John
2
O'Shaughnessy, Nicholas Jackson
2
Siltaloppi, Jaakko
2
Akaba, Melissa Archpru
1
Akakan, Melissa Archpru
1
Archpru Akaka, Melissa
1
Baron, Steve
1
Barrett, Michael
1
Bettencourt, Lance A.
1
Caswell, Nathan
1
Chandler, Jennifer D.
1
Chen, Hong-Mei
1
Chen, Hong-mei
1
Colurcio, Maria
1
Conduit, Jodie
1
Dagger, Tracey S.
1
Davidson, Elizabeth
1
Eggert, Andreas
1
Ferrell, O. C.
1
Flint, Daniel John
1
Frow, Pennie
1
Greer, Charles R.
1
Gummesson, Evert
1
Gustafsson, Anders
1
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Academy of Marketing Science
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Journal of the Academy of Marketing Science
8
AMS review : official publication of the Academy of Marketing Science
7
Journal of business research : JBR
6
European journal of marketing : EJM
4
Industrial marketing management : the international journal for industrial and high-tech firms
4
Journal of business market management : jbm
3
Marketing theory
3
Review of marketing research
3
E-novation for competitive advantage in collaborative globalization : technologies for emerging e-business strategies
2
Information systems and e-business management : ISeB
2
Journal of personal selling & sales management : JPSSM
2
Journal of service management
2
Journal of service research : JSR
2
Service science, management and engineering : education for the 21st Century
2
Am Puls wirtschaftlicher Entwicklung : Dienstleistungstrends
1
An SME perspective
1
Australasian marketing journal
1
California management review
1
Die Betriebswirtschaft : DBW
1
E-marketing ; Vol. 3
1
European management journal
1
Handbook of business-to-business marketing
1
Handbook of service science ; [Vol. 1]
1
Handbook of strategic e-business management
1
History of marketing thought ; Volume 3
1
Innovating in practice : perspectives and experiences
1
International journal of business environment : IJBE
1
International journal of physical distribution & logistics management : IJPD & LM
1
International journal of quality and service sciences
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
Journal of consumer research : JCR ; an interdisciplinary journal
1
Journal of international marketing
1
Journal of macromarketing
1
Journal of macromarketing : examining the interactions among markets, marketing, and society
1
Journal of marketing
1
Journal of retailing
1
Journal of service management research : SMR
1
Journal of service theory and practice : JSTP
1
Journal of strategic marketing
1
Major theoretical debates and contemporary issues in marketing theory
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ECONIS (ZBW)
OLC EcoSci
32
Other ZBW resources
11
RePEc
3
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1
Fostering scholarly discussion in marketing : editorial
Vargo, Stephen L.
- In:
AMS review : official publication of the Academy of …
12
(
2022
)
3/4
,
pp. 137-138
Persistent link: https://ebvufind01.dmz1.zbw.eu/10014225826
Saved in:
2
From micro to macro : stakeholders and institutions
Vargo, Stephen L.
- In:
Journal of macromarketing : examining the interactions …
31
(
2011
)
2
,
pp. 125-128
Persistent link: https://ebvufind01.dmz1.zbw.eu/10009154844
Saved in:
3
Introduction: Market systems, stakeholders and value propositions : toward a service-dominant logic-based theory of the market
Vargo, Stephen L.
- In:
European journal of marketing : EJM
45
(
2011
)
1/2
,
pp. 217-222
Persistent link: https://ebvufind01.dmz1.zbw.eu/10009007590
Saved in:
4
Toward a transcending conceptualization of relationship : a service-dominant logic perspective
Vargo, Stephen L.
- In:
The journal of business & industrial marketing
24
(
2009
)
5/6
,
pp. 373-379
Persistent link: https://ebvufind01.dmz1.zbw.eu/10009524510
Saved in:
5
Customer integration and value creation : paradigmatic traps and perspectives
Vargo, Stephen L.
- In:
Journal of service research : JSR
11
(
2008/09
)
2
,
pp. 211-215
Persistent link: https://ebvufind01.dmz1.zbw.eu/10003776187
Saved in:
6
From promise to perspective : reconsidering value propositions from a service-dominant logic orientation
Vargo, Stephen L.
- In:
Industrial marketing management : the international …
87
(
2020
),
pp. 309-311
Persistent link: https://ebvufind01.dmz1.zbw.eu/10012285189
Saved in:
7
Moving forward... : editorial
Vargo, Stephen L.
- In:
AMS review : official publication of the Academy of …
9
(
2019
)
3
,
pp. 133-135
Persistent link: https://ebvufind01.dmz1.zbw.eu/10012162435
Saved in:
8
Conceptual reconciliation for clarity and impact
Vargo, Stephen L.
- In:
AMS review : official publication of the Academy of …
13
(
2023
)
3/4
,
pp. 169-172
Persistent link: https://ebvufind01.dmz1.zbw.eu/10014512660
Saved in:
9
Emergence in marketing : an institutional and ecosystem framework
Vargo, Stephen L.
;
Peters, Linda
;
Kjellberg, Hans
; …
- In:
Journal of the Academy of Marketing Science
51
(
2023
)
1
,
pp. 2-22
Persistent link: https://ebvufind01.dmz1.zbw.eu/10013493116
Saved in:
10
Microfoundations for macromarketing : a metatheoretical lens for bridging the micro-macro divide
Akaka, Melissa Archpru
;
Vargo, Stephen L.
;
Nariswari, …
- In:
Journal of macromarketing
43
(
2023
)
1
,
pp. 61-75
Persistent link: https://ebvufind01.dmz1.zbw.eu/10014233693
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