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A social marketing approach to...
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Consumer behaviour
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Social Marketing
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20
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Russell-Bennett, Rebekah
80
Previte, Josephine
31
Letheren, Kate
11
Zainuddin, Nadia
11
Mulcahy, Rory
8
Drennan, Judy
7
Baron, Steve
6
Gordon, Ross
6
Gurrieri, Lauren
6
Härtel, Charmine E. J.
5
Brennan, Linda
4
Fisk, Raymond P.
4
Gallegos, Danielle
4
Parkinson, Joy
4
Tombs, Alastair
4
Whittaker, Lucas
4
Brace-Govan, Jan
3
Chell, Kathleen
3
Dulleck, Uwe
3
Fry, Marie-Louise
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Glavas, Charmaine
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Leo, Cheryl
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McAndrew, Ryan
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Mortimer, Gary
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Raciti, Maria M.
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Rosenbaum, Mark S.
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Whyte, Stephen
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Worthington, Steve
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Andrews, Lynda
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Bedggood, Rowan
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Gould, Stephen J.
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Hamilton, Robyn
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Härtel, Charmine E.J.
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Kietzmann, Jan
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Lefebvre, R. Craig
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Mahr, Dominik
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McColl-Kennedy, Janet R.
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Phillips, Chelsea
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The journal of services marketing
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Journal of business research : JBR
9
Australasian marketing journal
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Journal of marketing management : JMM ; journal of the Academy of Marketing
6
Journal of marketing management : MM
6
Health marketing quarterly
5
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2
What have we learned? : ten years on
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Covid economics : vetted and real-time papers
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Emotions and service in the digital age
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European journal of marketing
1
Functionality, intentionality and morality
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Industrial marketing management : the international journal for industrial and high-tech firms
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International journal of consumer studies
1
International journal of internet and enterprise management : IJIEM
1
International journal of market research
1
International journal of market research : JMRS ; the journal of the Market Research Society
1
Journal of Social Marketing
1
Journal of management & organization : journal of Australian and New Zealand Academy of Management
1
Journal of marketing education : JME
1
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
1
Journal of service research
1
Journal of strategic marketing
1
Journal of vacation marketing
1
Macro-social marketing insights : systems thinking for wicked problems
1
Nonprofit and voluntary sector quarterly : journal of the Association for Research on Nonprofit Organizations and Voluntary Action
1
Prometheus : critical studies in innovation
1
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ECONIS (ZBW)
Other ZBW resources
61
OLC EcoSci
16
BASE
11
RePEc
3
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1
Conceptualising value creation for social change management
Russell-Bennett, Rebekah
;
Previte, Josephine
; …
- In:
Australasian marketing journal
17
(
2009
)
4
,
pp. 211-218
Persistent link: https://www.econbiz.de/10003901760
Saved in:
2
The value of health and wellbeing : an empirical model of value creation in social marketing
Zainuddin, Nadia
;
Russell-Bennett, Rebekah
;
Previte, …
- In:
European journal of marketing : EJM
47
(
2013
)
9
,
pp. 1504-1524
Persistent link: https://www.econbiz.de/10010189411
Saved in:
3
Enabling a service thinking mindset : practices for the global service ecosystem
Alkire, Linda
;
Russell-Bennett, Rebekah
;
Previte, Josephine
- In:
Journal of service management
34
(
2023
)
3
,
pp. 580-602
Persistent link: https://www.econbiz.de/10014338189
Saved in:
4
Mum or bub? : which influences breastfeeding loyalty
Parkinson, Joy
;
Russell-Bennett, Rebekah
;
Previte, Josephine
- In:
Australasian marketing journal
20
(
2012
)
1
,
pp. 16-23
Persistent link: https://www.econbiz.de/10009508016
Saved in:
5
Increasing loyalty to breastfeeding : investigating a product development strategy
Parkinson, Joy
;
Russell-Bennett, Rebekah
;
Previte, Josephine
- In:
Health marketing quarterly
29
(
2012
)
3
,
pp. 223-238
Persistent link: https://www.econbiz.de/10009657675
Saved in:
6
An innovative approach to reducing risks associated with infant feeding : the use of technology
Gallegos, Danielle
;
Russell-Bennett, Rebekah
;
Previte, …
- In:
Journal of nonprofit & public sector marketing
23
(
2011
)
4
,
pp. 327-347
Persistent link: https://www.econbiz.de/10009411307
Saved in:
7
Case study: using social cognitive theory and social support coping theory to improve breastfeeding duration rates : MumBubConnect
Russell-Bennett, Rebekah
;
Gallegos, Danielle
;
Previte, …
- In:
Social marketing and behaviour change : models, theory …
,
(pp. 66-74)
.
2014
Persistent link: https://www.econbiz.de/10010477282
Saved in:
8
A services approach to social marketing programs
Russell-Bennett, Rebekah
;
Previte, Josephine
;
Gallegos, …
- In:
Contemporary issues in social marketing
,
(pp. 111-140)
.
2013
Persistent link: https://www.econbiz.de/10011431916
Saved in:
9
Shaping safe drinking cultures : evoking positive emotion to promote moderate-drinking behaviour
Previte, Josephine
;
Russell-Bennett, Rebekah
;
Parkinson, Joy
- In:
International journal of consumer studies
39
(
2015
)
1
,
pp. 12-24
Persistent link: https://www.econbiz.de/10011296983
Saved in:
10
Designing a medicalized wellness service : balancing hospitality and hospital features
Russell-Bennett, Rebekah
;
Glavas, Charmaine
;
Previte, …
- In:
The service industries journal
37
(
2017
)
9/10
,
pp. 657-680
Persistent link: https://www.econbiz.de/10011718020
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