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Advertising versus prior beliefs : does cigarette and anti-smoking advertising alter young adolescents' perceptions of smokers?

Pechmann, Cornelia; Ratneshwar, Srinivasan - 1993

Persistent link: https://www.econbiz.de/10000883452

The Performance Effects of Creative Imitation on Original Products : Evidence From Lab and Field Experiments

Wang, Liangyan; Wu, Brian; Pechmann, Cornelia; Wang, Yitong - 2019

A market entrant often challenges the incumbent using creative imitation: The entrant creatively combines imitated aspects of the original with its own innovative characteristics to create a distinct offering. Using lab and field experiments to examine creative imitation in China, we find the...

Persistent link: https://www.econbiz.de/10014116623

Avoiding the risk of responsibility by seeking uncertainty : responsibility aversion and preference for indirect agency when choosing for others

Leonhardt, James M.; Keller, L. R.; Pechmann, Cornelia - In: Journal of consumer psychology : JCP : the official … 21 (2011) 4, pp. 405-413

Persistent link: https://www.econbiz.de/10009384877

Origins, qualities, and envisionments of transformative consumer research

Mick, David Glen; Pettigrew, Simone; Pechmann, Cornelia; … - In: Transformative consumer research for personal and …, (pp. 3-24). 2012

Persistent link: https://www.econbiz.de/10009259666

What do these clinical trial results mean? : how product efficacy judgments are affected by data partitioning, framing, and quantification

Biswas, Dipayan; Pechmann, Cornelia - In: Organizational behavior and human decision processes : … 117 (2012) 2, pp. 341-350

Persistent link: https://www.econbiz.de/10009507149

Policy and research related to consumer rebates : a comprehensive review

Pechmann, Cornelia; Silk, Tim - In: Journal of public policy & marketing : JPP & M ; an … 32 (2013) 2, pp. 255-270

Persistent link: https://www.econbiz.de/10010228553

Avoiding poor health or approaching good health : does it matter? ; the conceptualization, measurement, and consequences of health regulatory focus

Gomez, Pierrick; Borges, Adilson; Pechmann, Cornelia - In: Journal of consumer psychology : JCP : the official … 23 (2013) 4, pp. 451-463

Persistent link: https://www.econbiz.de/10010210188

Introduction to the special issue on transformative consumer research : developing theory to mobilize efforts that improve consumer and societal well-being

Davis, Brennan; Pechmann, Cornelia - In: Journal of business research : JBR 66 (2013) 8, pp. 1168-1170

Persistent link: https://www.econbiz.de/10009756093

Impulsive and self-conscious : adolescents' vulnerability to advertising and promotion

Pechmann, Cornelia; Levine, Linda; Loughlin, Sandra; … - 2009

Persistent link: https://www.econbiz.de/10003785644

The impact of regulatory focus on adolescents' response to antismoking advertising campaigns

Zhao, Guangzhi; Pechmann, Cornelia - In: Journal of marketing research : JMR 44 (2007) 4, pp. 671-687

Persistent link: https://www.econbiz.de/10003569760