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Hernandez, Monica D. - In: Journal of promotion management : JPM 17 (2011) 3, pp. 315-326

Persistent link: https://www.econbiz.de/10009316326

Hernandez, Monica D. - 2005

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Hernandez, Monica D. - In: Young consumers : insight and ideas for responsible … 9 (2008) 3, pp. 112-120

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Wang, Yong Jian; Hernandez, Monica D.; Minor, Michael - In: Journal of business research : JBR 63 (2010) 9/10, pp. 935-942

Persistent link: https://www.econbiz.de/10008652178

Hernandez, Monica D.; Chapa, Sindy - In: Journal of marketing communications 16 (2010) 1/2, pp. 59-68

Persistent link: https://www.econbiz.de/10003952928

Hernandez, Monica D.; Minor, Michael - In: Qualitative market research : an international journal 14 (2011) 2, pp. 207-217

Persistent link: https://www.econbiz.de/10009153371

Hernandez, Monica D.; Vicdan, Handan - In: The international review of retail, distribution and … 24 (2014) 3, pp. 347-360

Persistent link: https://www.econbiz.de/10010366987

Hernandez, Monica D.; Vicdan, Handan - In: Journal of retailing and consumer services 21 (2014) 3, pp. 401-406

Persistent link: https://www.econbiz.de/10010348745

Manrique Chaparro, Olga Lucía; Hernandez, Monica D.; … - In: Journal of international consumer marketing 26 (2014) 5, pp. 373-390

Persistent link: https://www.econbiz.de/10010430575

Hernandez, Monica D.; Minor, Michael - In: International marketing review 27 (2010) 5, pp. 579-593

Persistent link: https://www.econbiz.de/10008906849