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Using mystery shopping to compare the service quality of banks in Turkey
Pinar, Musa
;
Eser, Zeliha
;
Strasser, Sandy
- In:
Services marketing quarterly
31
(
2010
)
1
,
pp. 1-26
Persistent link: https://www.econbiz.de/10003953040
Saved in:
2
An exploratory study of consumer-based brand equity in Turkish banking industry
Pinar, Musa
;
Girard, Tulay
;
Eser, Zeliha
- In:
Services marketing quarterly
32
(
2011
)
4
,
pp. 282-301
Persistent link: https://www.econbiz.de/10009388098
Saved in:
3
Services branding triangle : examining the triadic service brand promises for creating a strong brand in banking industry
Pinar, Musa
;
Girard, Tulay
;
Trapp, Paul
;
Eser, Zeliha
- In:
The international journal of bank marketing : IJBM
34
(
2016
)
4
,
pp. 529-549
Persistent link: https://www.econbiz.de/10011593969
Saved in:
4
Consumer-based brand equity in banking industry : a comparison of local and global banks in Turkey
Pinar, Musa
;
Girard, Tulay
;
Eser, Zeliha
- In:
The international journal of bank marketing : IJBM
30
(
2012
)
5
,
pp. 359-375
Persistent link: https://www.econbiz.de/10009581844
Saved in:
5
Inter-organizational trust in franchise relationships and the performance outcomes : the case of fast-food restaurants in Turkey
Eser, Zeliha
- In:
International journal of contemporary hospitality management
24
(
2012
)
5
,
pp. 774-790
Persistent link: https://www.econbiz.de/10009568729
Saved in:
6
How did the battlefield at Gallipoli become a tourist site? : epic tourism
Okumus, Fevzi
;
Eser, Zeliha
;
Köseoglu, Mehmet Ali
- In:
Tourism analysis : an interdisciplinary tourism & …
27
(
2022
)
2
,
pp. 219-232
Persistent link: https://www.econbiz.de/10013286148
Saved in:
7
Perceptions of marketing academics, neurologists, and marketing professionals about neuromarketing
Eser, Zeliha
;
Isin, F. Bahar
;
Tolon, Metehan
- In:
Journal of marketing management : MM
27
(
2011
)
7/8
,
pp. 854-868
Persistent link: https://www.econbiz.de/10009310361
Saved in:
8
Impact of pre-incubators on entrepreneurial activities in Turkey : problems, successes, and policy recommendations
Kepenek, Emek Barış
;
Eser, Zeliha
- In:
Innovation and the entrepreneurial university
,
(pp. 57-82)
.
2018
Persistent link: https://www.econbiz.de/10011941632
Saved in:
9
Analysis of ocean transportation cost and tariff barriers in international cotton trade
Pinar, Musa
-
1983
Persistent link: https://www.econbiz.de/10000761841
Saved in:
10
Technological advance, weather, and crop yield behavior
Offutt, Susan E.
- In:
North central journal of agricultural economics : NCJAE …
9
(
1987
)
1
,
pp. 49-63
Persistent link: https://www.econbiz.de/10001025177
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