Narrow search
Showing 11 - 20 of 32
Cover Image
Mobile marketing management : marketing objectives, campaign types and implementation techniques
Pousttchi, Key; Wiedemann, Dietmar G. - In: Handbook of research on mobile marketing management, (pp. 1-9). 2010
Persistent link: https://www.econbiz.de/10003919335
Cover Image
Analyzing the forwarding behavior in mobile viral marketing : an empirical study
Wiedemann, Dietmar G.; Haunstetter, Tobias; Pousttchi, Key - In: Handbook of research on mobile marketing management, (pp. 381-400). 2010
Persistent link: https://www.econbiz.de/10003919392
Cover Image
Mobile Marketing
Pousttchi, Key; Becker, Laura - In: Das Wirtschaftsstudium : wisu ; Zeitschrift für … 40 (2011) 3, pp. 367-372
Persistent link: https://www.econbiz.de/10008904635
Cover Image
Standardized payment procedures as key enabling factor for mobile commerce
Kreyer, Nina; Pousttchi, Key; Turowski, Klaus - In: E-commerce and web technologies : third international …, (pp. 400-409). 2002
Persistent link: https://www.econbiz.de/10003519596
Cover Image
Gestaltung mobil-integrierter Geschäftsprozesse
Pousttchi, Key; Becker, Frank - In: HMD : Praxis der Wirtschaftsinformatik 49 (2012) 286, pp. 15-22
Persistent link: https://www.econbiz.de/10009577099
Cover Image
Enterprise Resource Planning in kleinen und mittleren Unternehmen : vergleichende Studie von proprietärer und Open-Source-Software
Kramer, Frederick; Marx Gómez, Jorge Carlos; Pousttchi, Key - In: HMD : Praxis der Wirtschaftsinformatik 49 (2012) 285, pp. 20-33
Persistent link: https://www.econbiz.de/10009551956
Cover Image
Determinants of customer acceptance for mobile data services : an empirical analysis with formative constructs
Pousttchi, Key; Goeke, Laura - In: International journal of electronic business 9 (2011) 1/2, pp. 26-43
Persistent link: https://www.econbiz.de/10009260826
Cover Image
Auf der Suche nach neuen Geschäftsmodellen : Ergebnisse einer Delphi-Studie
Moormann, Jürgen; Pousttchi, Key - In: Banking and information technology : BIT ; a strategic … 14 (2013) 1, pp. 8-22
Persistent link: https://www.econbiz.de/10009755978
Cover Image
Requirements for personalized M-commerce : what drives consumers' use of social networks?
Becker, Laura; Pousttchi, Key - In: Journal of electronic commerce in organizations : the … 11 (2013) 4, pp. 19-36
Persistent link: https://www.econbiz.de/10010252891
Cover Image
UML Use-Case-Diagramme beim Requirements Engineering
Pousttchi, Key; Becker, Frank - In: Das Wirtschaftsstudium : wisu ; Zeitschrift für … 40 (2011) 7, pp. 960-966
Persistent link: https://www.econbiz.de/10009231902