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Sharing is entertaining : the impact of consumer values on video sharing and brand equity
Souki, Gustavo Quiroga; Chinelato, Flavia Braga; … - In: Journal of research in interactive marketing : … 16 (2022) 1, pp. 118-136
Persistent link: https://www.econbiz.de/10012880169
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Do satisfied customers recommend restaurants? : the moderating effect of engagement on social networks on the relationship between satisfaction and eWOM
Chinelato, Flavia Braga; Oliveira, Alessandro Silva de; … - In: Asia Pacific journal of marketing and logistics 35 (2023) 11, pp. 2765-2784
Persistent link: https://www.econbiz.de/10014430284
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Emotional, cognitive and behavioural repercussions of hotel guests' experiences
Souki, Gustavo Quiroga; Oliveira, Alessandro Silva de; … - In: Spanish journal of marketing 28 (2024) 4, pp. 442-464
Persistent link: https://www.econbiz.de/10015190372
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Strategy, market orientation and entrepreneurship : proposition and test of rival business performance prediction models
Gonçalves Filho, Cid; Veit, Mara Regina; Souki, … - In: International journal of entrepreneurship and … 15 (2012) 4, pp. 275-291
Persistent link: https://www.econbiz.de/10009614323
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The effect of product category on consumer brand relationships
Fetscherin, Marc; Boulanger, Michèle; Gonçalves Filho, Cid - In: The journal of product & brand management 23 (2014) 2, pp. 78-89
Persistent link: https://www.econbiz.de/10010384252
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Perceived quality, satisfaction and customer loyalty: an empirical study in the mobile phones sector in Brazil
Souki, Gustavo Quiroga; Gonçalves Filho, Cid - In: International journal of internet and enterprise … 5 (2007) 4, pp. 298-312
Persistent link: https://www.econbiz.de/10003771488
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Brand relationships in the commodity market
Santos Júnior, Antonio Augusto; Gonçalves Filho, Cid; … - In: Consumer brand relationships : meaning, measuring, managing, (pp. 198-223). 2015
Persistent link: https://www.econbiz.de/10011279671
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Do memorable restaurant experiences affect eWOM? : the moderating effect of consumers' behavioural engagement on social networking sites
Souki, Gustavo Quiroga; Oliveira, Alessandro Silva de; … - In: The TQM journal : the international review of … 35 (2023) 8, pp. 2255-2281
Persistent link: https://www.econbiz.de/10014457640
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Service guarantees in an e-commerce platform : proposition of a framework based on customers' expectations, negative experiences and behavioural responses
Oliveira, Alessandro Silva de; Souki, Gustavo Quiroga; … - In: Asia-Pacific journal of business administration 15 (2023) 2, pp. 225-244
Persistent link: https://www.econbiz.de/10014313710
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Perceived quality factors that discriminate parents of orthodontic patients according to their satisfaction
Souki, Gustavo Quiroga; Ávila, Juliana Meire Silva de; … - In: International journal of pharmaceutical and healthcare … 16 (2022) 2, pp. 297-315
Persistent link: https://www.econbiz.de/10013343588