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Gaining and leveraging customer-based competitive intelligence : the pivotal role of social capital and salesperson adaptive selling skills

Hughes, Douglas E.; Le Bon, Joël; Rapp, Adam - In: Journal of the Academy of Marketing Science 41 (2013) 1, pp. 91-110

Persistent link: https://www.econbiz.de/10009719766

The dilemma of outsourced customer service and care : research propositions from a transaction cost perspective

Le Bon, Joël; Hughes, Douglas E. - In: Industrial marketing management : the international … 38 (2009) 4, pp. 404-410

Persistent link: https://www.econbiz.de/10003865353

Perspectives on international collaboration in sales research

Dixon, Andrea L.; Le Bon, Joël; Wieseke, Jan - In: Journal of personal selling & sales management : JPSSM 39 (2019) 4, pp. 317-318

Persistent link: https://www.econbiz.de/10012200892

Sales management, education, and scholarship across cultures : early findings from a global study and an agenda for future research

Dugan, Riley; Rangarajan, Deva; Davis, Lenita; … - In: Journal of personal selling & sales management : JPSSM 40 (2020) 3, pp. 198-212

Persistent link: https://www.econbiz.de/10012313077

Competitive intelligence and the sales force : how to gain market leadership through competitive intelligence

Le Bon, Joël - 2014 - First edition (Online-Ausg.)

Biography -- Acknowledgments -- Preface -- Introduction -- 1. Information, intelligence, and sales strategy -- 2. Competitive intelligence and the market-oriented organization -- 3. Competitive intelligence and the sales organization -- 4. Competitive intelligence acquisition, management, and...

Persistent link: https://www.econbiz.de/10012685837