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Die besten Case Studies zum Thema Wachstum : Produkte entwickeln, Märkte erschließen, M&A-Deals managen ; ausführliche Fallstudien schildern typische Managementprobleme - renommierte Experten geben Rat
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Marketing der Zukunft : mit "sense and response" zu mehr Wachstum und Gewinn
Kotler, Philip
;
Jain, Dipak
;
Suvit Maesincee
-
2002
Persistent link: https://www.econbiz.de/10001678886
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2
Marketing moves : a new approach to profits, growth, and renewal
Kotler, Philip
;
Jain, Dipak
;
Suvit Maesincee
-
2002
Persistent link: https://www.econbiz.de/10001639753
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3
The sandwich strategy : managing new products and services for value creation and value capture
Jain, Dipak
- In:
Kellogg on marketing
,
(pp. 161-181)
.
2010
Persistent link: https://www.econbiz.de/10008664282
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4
"Es ist ärgerlicher, einen Kunden an die Konkurrenz zu verlieren als an eine Zweitmarke aus dem eigenen Haus"
Jain, Dipak
- In:
Die besten Case Studies zum Thema Wachstum : Produkte …
,
(pp. 21)
.
2007
Persistent link: https://www.econbiz.de/10003713201
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5
Dynamic monopoly pricing under a Poisson-type uncertain demand
Chen, Yu-min
- In:
The journal of business : B
65
(
1992
)
4
,
pp. 593-614
Persistent link: https://www.econbiz.de/10001132972
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6
Investigating household purchase timing decisions : a conditional hazard function approach
Jain, Dipak
- In:
Marketing science
10
(
1991
)
1
,
pp. 1-23
Persistent link: https://www.econbiz.de/10001104209
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7
Effect of price on the demand for durables : modeling, estimation, and findings
Jain, Dipak
- In:
Journal of business & economic statistics : JBES ; a …
8
(
1990
)
2
,
pp. 163-170
Persistent link: https://www.econbiz.de/10001086818
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8
Effect of choice set size on choice probabilities : an extended logit model
Jain, Dipak
- In:
International journal of research in marketing : IJRM ; …
6
(
1989
)
1
,
pp. 1-11
Persistent link: https://www.econbiz.de/10001088013
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9
A random-coefficients logit brand-choice model applied to panel data
Jain, Dipak
- In:
Journal of business & economic statistics : JBES ; a …
12
(
1994
)
3
,
pp. 317-328
Persistent link: https://www.econbiz.de/10001167097
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10
Product-line length as a competitive tool
Draganska, Michaela
;
Jain, Dipak
- In:
Journal of economics & management strategy : JEMS
14
(
2005
)
1
,
pp. 1-28
Persistent link: https://www.econbiz.de/10002689764
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