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Marketing moves : a new approach to profits, growth, and renewal

Kotler, Philip; Jain, Dipak; Suvit Maesincee - 2002

Persistent link: https://www.econbiz.de/10001639753

Marketing der Zukunft : mit "sense and response" zu mehr Wachstum und Gewinn

Kotler, Philip; Jain, Dipak; Suvit Maesincee - 2002

Persistent link: https://www.econbiz.de/10001678886

"Es ist ärgerlicher, einen Kunden an die Konkurrenz zu verlieren als an eine Zweitmarke aus dem eigenen Haus"

Jain, Dipak - In: Die besten Case Studies zum Thema Wachstum : Produkte …, (pp. 21). 2007

Persistent link: https://www.econbiz.de/10003713201

The sandwich strategy : managing new products and services for value creation and value capture

Jain, Dipak - In: Kellogg on marketing, (pp. 161-181). 2010

Persistent link: https://www.econbiz.de/10008664282

A generalized Norton–Bass model for multigeneration diffusion

Jiang, Zhengrui; Jain, Dipak - In: Management science : journal of the Institute for … 58 (2012) 10, pp. 1887-1897

Persistent link: https://www.econbiz.de/10009664647

Optimal Market Entry Timing for Successive Generations of Technological Innovations

Jiang, Zhengrui - 2018

Determining the optimal market entry timing for successive product generations is a critical decision for firms. Pioneering studies on market entry timing have focused on purchase-to-own (PTO) products (e.g., computers) and assumed that an old product generation can continue to be sold after the...

Persistent link: https://www.econbiz.de/10012928776

Predicting upgrade timing for successive product generations : an exponential-decay proportional hazard model

Qu, Xinxue; Lotfi, Aslan; Jain, Dipak; Jiang, Zhengrui - In: Production and operations management : the flagship … 31 (2022) 5, pp. 2067-2083

Persistent link: https://www.econbiz.de/10013277022

Customer lifetime value measurement

Borle, Sharad; Singh, Siddharth S.; Jain, Dipak - In: Management science : journal of the Institute for … 54 (2008) 1, pp. 100-112

Persistent link: https://www.econbiz.de/10003709941

Customer loyalty programs : are they profitable?

Singh, Siddharth S.; Jain, Dipak; Krishnan, Trichy V. - In: Management science : journal of the Institute for … 54 (2008) 6, pp. 1205-1211

Persistent link: https://www.econbiz.de/10003737498

A generalized framework for estimating customer lifetime value when customer lifetimes are not observed

Singh, Siddharth S.; Borle, Sharad; Jain, Dipak - In: Quantitative marketing and economics : QME 7 (2009) 2, pp. 181-205

Persistent link: https://www.econbiz.de/10003885267