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Brand-country image (BCI) fit : a new metric to evaluate international branding strategies

Bruno, Pascal; Klein, Kristina; Sattler, Henrik; … - In: Essays on the effects of brand names and prices on …. 2012

Persistent link: https://www.econbiz.de/10009659921

Brand positioning based on brand image-country image fit

Klein, Kristina; Völckner, Franziska; Bruno, Hernan A.; … - In: Marketing science 38 (2019) 3, pp. 516-538

Persistent link: https://www.econbiz.de/10012038426

Temperature and emotions : effects of physical temperature on responses to emotional advertising

Bruno, Pascal; Melnyk, Valentyna; Völckner, Franziska - In: International journal of research in marketing : IJRM ; … 34 (2017) 1, pp. 302-320

Persistent link: https://www.econbiz.de/10011672003

Driving Mobile App User Engagement through Gamification

Paschmann, Jens Wilhelm; Völckner, Franziska; Bruno, Hernan - 2022

Many mobile app providers offer their apps for free and base their business models on user engagement. However, declining app usage over time threatens user engagement and the ability of apps to create business value. To keep users engaged, app providers use gamification, i.e., they link their...

Persistent link: https://www.econbiz.de/10014237774

Dual effect-based market segmentation and price optimization

Theyson, Sven; Klein, Kristina; Spann, Martin; … - In: Essays on the effects of brand names and prices on …. 2012

Persistent link: https://www.econbiz.de/10009659912

The double-edged sword of foreign brand names for companies from emerging countries

Melnyk, Valentyna; Klein, Kristina; Völckner, Franziska - In: Essays on the effects of brand names and prices on …. 2012

Persistent link: https://www.econbiz.de/10009659926

Dual effect-based market segmentation and price optimization

Theysohn, Sven; Klein, Kristina; Völckner, Franziska; … - In: Journal of business research : JBR 66 (2013) 4, pp. 480-488

Persistent link: https://www.econbiz.de/10009724777

The double-edged sword of foreign brand names for companies from emerging countries

Melnyk, Valentyna; Klein, Kristina; Völckner, Franziska - In: Journal of marketing 76 (2012) 6, pp. 21-37

Persistent link: https://www.econbiz.de/10009670268

Gamifying employer branding : an integrating framework and research propositions for a new HRM approach in the digitized economy

Küpper, Denise Marie; Klein, Kristina; Völckner, Franziska - In: Human resource management review 31 (2021) 1, pp. 1-15

Persistent link: https://www.econbiz.de/10012484896

All that glitters is not gold : an investigation into the undesired effects of gamification and how to mitigate them through gamification design

Bekk, Magdalena; Eppmann, René; Klein, Kristina; … - In: International journal of research in marketing : IJRM ; … 39 (2022) 4, pp. 1059-1081

Persistent link: https://www.econbiz.de/10013471033