Dual effect-based market segmentation and price optimization
authors: Sven Theyson ...
| Year of publication: |
2012
|
|---|---|
| Authors: | Theyson, Sven ; Klein, Kristina ; Spann, Martin ; Völckner, Franziska |
| Published in: | |
| Subject: | Marktsegmentierung | Market segmentation | Preismanagement | Pricing strategy | Konsumentenverhalten | Consumer behaviour | Conjoint-Analyse | Conjoint analysis | Deutschland | Germany |
| Extent: | S. 173 - 182 |
|---|---|
| Type of publication: | Article |
| Language: | English |
| Notes: | Vorabdruck: Journal of business research (2011) in press, online verfügbar ab 16. Dezember 2011, doi:10.1016/j.jbusres.2011.11.007 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009659912