Narrow search
Showing 1 - 10 of 64
Cover Image
Strategies to offset dissatisfactory product performance : the role of post-purchase marketing
Wang, Kai-yu; Liang, Minli; Peracchio, Laura A. - In: Journal of business research : JBR 64 (2011) 8, pp. 809-815
Persistent link: https://www.econbiz.de/10009229006
Cover Image
How do young children learn to be consumers? : A script-processing approach
Peracchio, Laura A. - In: Journal of consumer research : JCR ; an … 18 (1992) 4, pp. 425-440
Persistent link: https://www.econbiz.de/10001119382
Cover Image
Bilingual consumers and the web : moderators of language effects in website navigation
Luna, David; Peracchio, Laura A.; Juan, María D. de - 2002
Persistent link: https://www.econbiz.de/10001704764
Cover Image
Bicultural-bilingguals : the effect of cultural frame switching on translation equivalence
Ringberg, Torsten V.; Luna, David; Reihlen, Markus; … - In: International journal of cross cultural management : CCM 10 (2010) 1, pp. 77-92
Persistent link: https://www.econbiz.de/10003972763
Cover Image
The sounds of the marketplace : the role of audition in marketing
Meyers-Levy, Joan; Bublitz, Melissa G.; Peracchio, Laura A. - In: Sensory marketing : research on the sensuality of products, (pp. 137-156). 2010
Persistent link: https://www.econbiz.de/10003933252
Cover Image
The construal (in)compatibility effect : the moderating role of a creative mind-set
Yang, Xiaojing; Ringberg, Torsten; Mao, Huifang; … - In: Journal of consumer research : JCR ; an … 38 (2011/12) 4, pp. 681-696
Persistent link: https://www.econbiz.de/10009409020
Cover Image
It's not whether you win or lose, it's how you play the game? : the role of process and outcome in experience consumption
Yang, Xiaojing; Mao, Huifang; Peracchio, Laura A. - In: Journal of marketing research : JMR 49 (2012) 6, pp. 954-966
Persistent link: https://www.econbiz.de/10009688756
Cover Image
Promoting positive change : advancing the food well-being paradigm
Bublitz, Melissa G.; Peracchio, Laura A.; Andreasen, Alan R. - In: Journal of business research : JBR 66 (2013) 8, pp. 1211-1218
Persistent link: https://www.econbiz.de/10009756086
Cover Image
Understanding the impact of self-concept on the stylistic properties of images
Yang, Xiaojing; Zhang, Jing; Peracchio, Laura A. - In: Journal of consumer psychology : JCP : the official … 20 (2010) 4, pp. 508-520
Persistent link: https://www.econbiz.de/10008728803
Cover Image
Solidarity of purpose : building an understanding of consumers through a community of scholars
McGill, Ann L.; Peracchio, Laura A.; Luce, Mary Frances - In: Journal of consumer research : JCR ; an … 38 (2011/12) 1, pp. 2-8
Persistent link: https://www.econbiz.de/10009521181