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Mobile marketing : fundamentals and strategy
Varnali, Kaan; Toker, Aysegul; Yılmaz, Çengiz - 2011
Persistent link: https://www.econbiz.de/10008859268
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How do firms benefit from customer complaints?
Yılmaz, Çengiz; Varnali, Kaan; Kasnakoglu, Berna Tari - In: Journal of business research : JBR 69 (2016) 2, pp. 944-955
Persistent link: https://www.econbiz.de/10011436370
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An asymmetric configural model approach for understanding complainer emotions and loyalty
Kasnakoglu, Berna Tari; Yılmaz, Çengiz; Varnali, Kaan - In: Journal of business research : JBR 69 (2016) 9, pp. 3659-3672
Persistent link: https://www.econbiz.de/10011515218
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The effectiveness of green advertising : influences of claim specificity, product's environmental relevance and consumers' pro-environmental orientation
Alniacik, Umit; Yılmaz, Çengiz - In: Amfiteatru economic : an economic and business research … 14 (2012) 31, pp. 207-222
Persistent link: https://www.econbiz.de/10009789177
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How does innovativeness yield superior firm performance? : the role of marketing effectiveness
Alpay, Güven; Bodur, Muzaffer; Yılmaz, Çengiz; … - In: Innovation: organization & management : IOM 14 (2012) 1, pp. 107-128
Persistent link: https://www.econbiz.de/10009563619
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Source characteristics and advertising effectiveness : the roles of message processing motivation and product category knowledge
Yılmaz, Çengiz; Telci, E. Eser; Bodur, Muzaffer; … - In: International journal of advertising : the quarterly … 30 (2011) 5, pp. 889-914
Persistent link: https://www.econbiz.de/10009426408
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A panel data investigation of foreign direct investment determinants : evidence from Balkan countries
Demirhan, Banu; Yılmaz, Çengiz - In: The empirical economics letters : a monthly … 14 (2015) 11, pp. 1067-1075
Persistent link: https://www.econbiz.de/10011505844
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Cognitive and affective constituents of the consumption experience in retail service settings : effects on store loyalty
Alan, Alev Kocak; Kabadayi, Ebru Tumer; Yılmaz, Çengiz - In: Service business 10 (2016) 4, pp. 715-735
Persistent link: https://www.econbiz.de/10011722421
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Expanding the boundary of brand extensions through brand relationship quality
Arikan, Esra; Yılmaz, Çengiz; Bodur, Muzaffer - In: Journal of business economics and management 17 (2016) 6, pp. 930-944
Persistent link: https://www.econbiz.de/10011625922
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A case study of the mediating role of innovation on the relationship between environmental uncertainty, market orientation, and firm performance
Uzkurt, Cevahir; Kimzan, Halil Semih; Yılmaz, Çengiz - In: International journal of innovation and technology … 13 (2016) 6, pp. 1750003-1-21
Persistent link: https://www.econbiz.de/10011638937